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    Senior Manager - Dubai, United Arab Emirates - Spark Foundry

    Spark Foundry
    Spark Foundry Dubai, United Arab Emirates

    Found in: Talent AE C2 - 6 days ago

    Default job background
    Full time
    Description

    Job Description

    -Manage and maintain client relationships; become the day-to-day point of contact for clients.

    -Demonstrate a comprehensive understanding of media planning including performance marketing across multiple channels.

    -Develop tactical campaign planning presentations and media plans based on thorough data analysis, audience insights and consumer journey, understand business challenges and market changes, competitive landscape analysis, cost-efficiency optimization.

    -Possess in-depth knowledge of all digital disciplines including paid search, paid social, programmatic/ display, affiliates, online video etc. Offline media planning experience is a bonus.

    -Ensure performance marketing frameworks and planning output is best-in-class by adopting an always-on innovation mindset.

    -Lead on client communication, campaign planning, optimization and reporting across planned digital platforms including Google Ads, Meta/Snap/TikTok/LinkedIn/Twitter Business Manager.

    -Provide guidance to the team in day-to-day tasks establishing effective processes for evaluating and tracking delivery of campaign KPIs.

    -Proactively look for ways to improve campaign performance and introduce new approaches that will contribute to clients' success.

    Qualifications

    -Minimum 6 years of agency experience in media planning including digital, performance marketing and eCommerce.

    -Proven experience in client management (this is a client-facing role).

    -Strong strategic and analytical mindset with the ability to interpret data, extract insights and provide data-driven recommendations.

    -Familiar with and experienced in web and app analytics platforms, attribution models and other ad platforms (Google Ads, Meta/Snap/TikTok/LinkedIn/Twitter Ads Manager).

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