Marketing Manager - Dubai, United Arab Emirates - ENTERTAINER FZ LLC

ENTERTAINER FZ LLC

Verified Company

Dubai, United Arab Emirates

2 weeks ago

Posted by:

Ahmed Al-Mansouri

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Description

The ENTERTAINER is a leading digital company whose main goal is to add value to consumers by bringing them the best incentive offers globally.

We are a data-driven, 100% digital, tech company.

Providing first-rate offers across renowned dining, leisure, entertainment and hotel brands worldwide, the ENTERTAINER has grown with the aim of creating unbeatable value and loyalty everywhere we go.

We believe that "experience is everything", resulting in our passion for creating unforgettable experiences for both our customers, partners and employees.

The Team
The ENTERTAINER Marketing team's mission is to build demand for the App. We provide the entire organization with the market intelligence that allows us to create opportunities and then exploit them.

We make friends from strangers and activate them to see more, do more and have more fun using our App.

We are a high-performance team who use data to hyper-focus our creativity on real commercial objectives. We settle for nothing but the best for ourselves, our team and our brand. We are tactical. We are strategic. We work hard. We make excellence a habit. We get results.

Think you've got what it takes?

Responsibilities

Functional:

Manage team of field marketing managers locally and remotely tracking progress & performance.
Liaise with key stakeholders and drive strategic marketing & retail sales activity to reach global and local objectives.
Identify new channels to market across retail/distribution, ATL and BTL marketing activities to overachieve ROI.
Identify new customer groups to expand addressable audience.
Develop a targeted promotional campaign calendar product launches, engagement campaigns etc.
Work with design and digital teams to implement media objectives and strategies for paid marketing campaigns.
Demonstrate an understanding of the Entertainer's business.
Develop retail & merchandising strategy specifically for UAE & GCC.
Keep current on retail and media trends.
Develop various targeted campaigns.

Controlling:

Measure progress on own KPIs
Measure project plan against timeline

KPIs:

Identifying cost effective routes to market in all territories.
Downloads, direct & retail sales of the Entertainer App.
3rd party partner campaign conversion rates into Database.
Additional revenue streams and volume added to the Entertainer through the merchants

Skills and Experience
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10+ years' experience in Marketing within the retail, media or FMCG fields: