Bilingual Content Team Leader - Dubai, United Arab Emirates - ME Digital Group

ME Digital Group

Verified Company

Dubai, United Arab Emirates

2 weeks ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

The
Content Marketing Team Leader is responsible for leading a team of content creators and strategists to develop and execute effective content marketing campaigns that align with the company's goals and objectives.

This role requires a combination of strategic thinking, creativity, leadership skills, and a deep understanding of content marketing best practices.

The
Content Marketing Team Leader will collaborate with cross-functional teams, manage resources, and ensure that the content marketing strategy drives brand awareness, engagement, and conversions.

Key Responsibilities:

Content Strategy Development:

Develop and refine the content marketing strategy based on the company's goals and target audience.
Conduct market research and competitor analysis to identify content opportunities and trends.
Define key performance indicators (KPIs) to measure the success of content marketing efforts.

Team Leadership and Management:

Recruit, hire, train, and mentor content creators, writers, designers, and strategists.
Set clear goals and expectations for team members and conduct regular performance evaluations.
Foster a collaborative and creative work environment.

Content Creation and Production:

Oversee the planning, creation, and distribution of various content types, including blog posts, articles, videos, infographics, and social media posts.
Ensure that all content is aligned with the brand's voice, style, and messaging.

Content Distribution and Promotion:

Monitor and analyze content performance and make datadriven adjustments as needed.

Content Calendar Management:

Create and maintain a content calendar to ensure a consistent flow of highquality content.
Coordinate with team members to meet deadlines and deliver content on schedule.

Budget Management:

Manage the content marketing budget, allocate resources effectively, and track expenses.
Identify opportunities to optimize spending and maximize ROI.

Collaboration and Stakeholder Engagement:

Collaborate with other departments such as sales, product development, and customer support to align content marketing efforts with broader business goals.
Engage with external partners, agencies, or freelancers when necessary.

Reporting and Analytics:

Generate regular reports on content performance, including traffic, engagement, conversion rates, and ROI.
Use data insights to refine content strategies and improve outcomes.

Qualifications:

Bachelor's degree in marketing, communications, or a related field (Master's degree is a plus).

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Bilingual is a MUST Arabic / English

Proven experience in content marketing, with a track record of successful campaigns.
Strong leadership and team management skills.
Excellent written and verbal communication skills.

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Proficiency in content management systems (CMS), SEO tools, and analytics platforms.
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Creative thinking and problem-solving abilities.