Performance Marketing Manager - Dubai, United Arab Emirates - Sephora

Sephora

Verified Company

Dubai, United Arab Emirates

2 weeks ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated.

Every day, our teams across the world bring to life our purpose:
to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.

We are united by a common goal -
to reimagine the future of beauty.

The opportunity:

TITLE:

PERFORMANCE MARKETING MANAGER

REPORTING TO:

COMMUNICATIONS DIRECTOR

LOCATION:

DUBAI - UAE

Position Purpose
Plan, budget, manage the execution and evaluation of the performance marketing strategy. Report on performance and decisions to the wider business.

This role reports into the Communications Director.

OUR Manifesto

At Sephora, we stand together, and we stand for something more. For empowerment, for exploration, for the opportunity to impact people's lives through the unlimited power of beauty. We embrace uniqueness, unleash creativity, and pursue progress every day. Sparked by energy and excitement, our passion is contagious. We are united by a common goal - to reimagine the future of beauty.

Reimagine your future, with Sephora.

Our Value Proposition:

We have a powerful culture that fuses aspirations, uniqueness, authenticity and valued by each and every Sephora member:

These are the values:

Key Accountabilities:

Paid Media:

Work with internal and external digital marketing teams to devise the strategy and approach to driving optimal traffic to Sephora websites
Work closely with other marketing and eCommerce areas like Trading, Web Analytics, CRM and Social teams, to gain insight that drives further optimization of the online marketing spend
Consult on landing page optimization and testing recommendations for search campaigns to support improvement.
Work in partnership with colleagues in global markets to ensure that best practices are utilized locally
Manage partner agencies to deliver all assets for our search marketing programs, e.g. keywords, copy, etc.
Develop relationships and manage regular calls with our search marketing agency
Continually innovate best practices and source, test, and evaluate potential new sources of highquality traffic

Mobile App:

Partner closely with teams across the organization, specifically CRM and store teams to educate customers and the business on the new platform
Manage, upload and support creation of inapp content
Measure the effectiveness of app advertising initiatives to drive awareness and adoption
Establish and optimize a variety of app advertising partnerships to drive greater adoption
Champion fundamental user experience elements of the app to ensure that the right voice and highquality content are maintained

Content & SEO:

Act as the brand guardian across the website ensuring the brand is represented consistently across all ecommerce platforms
Proactively assist with the development of all seasonal campaign imagery and other seasonal photoshoots/videos
Work with the Ecommerce team to provide recommendations for new content to be used for SEO and paid media channels, briefing this into the relevant teams
Identify gaps in content and work with local teams and external agencies to create the relevant landing pages
Work with the local marketing and content teams to deliver a coherent content strategy across our ecommerce platforms
Work closely with the content team across all markets to create local, relevant content plans based on keyword research and relevant topics
Ensure that digital marketing strategies and plans are well coordinated across teams and department to ensure clear messaging to users, and avoid campaign overlap

Skills, Experience and Personality:

COMPETNCIES & CHARACTER

Leadership skills and people management will be leading and working with various functions, agencies, brand teams and HQ teams in Paris
Agile, flexible and digitally savvy
Strong business acumen
Strong excel/word/PowerPoint knowledge

WORK EXPERIENCE:

- +5 years in a managerial role within ecommerce scope. Similar field of work and industry - beauty/fashion/online retail commerce is preferred.

LANGUAGES:

English + Arabic and French (preferred)

While at Sephora, you'll enjoy...
-
The people. You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
-
The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
-
The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.

You can
unleash your creativity,