Associate Digital Marketing Manager - Dubai, United Arab Emirates - Majid al Futtaim Properties

Majid al Futtaim Properties

Verified Company

Dubai, United Arab Emirates

2 weeks ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year.

For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification.

We have over 40,000 team members in 15 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do.

If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

The role will coordinate social media, content development, digital advertising and media buying, research & CRM campaigns for all studio film releases. The Associate Digital Manager must have a deep understanding of the digital marketing and entertainment space with experience building large organic and paid media campaigns on social and digital platforms. They should be familiar with the digital creative process and adept at building creative for multiple territories that align back to a central film strategy. They should also be experts in social strategy, voice, creative and community management, digital platforms, apps and emerging technology. They need to have a proven track record of innovation in the digital space and an ability to think big and "out of the box" to break through, drive awareness and generate earned media for our films.
Reporting to the Head of Marketing, the role will coordinate the digital strategy and execution of film release campaigns.

Role Details - Key Responsibilities and Accountabilities:

Digital Marketing

Develop full scope digital marketing plans to drive fan engagement across online platforms
Liaise with other areas within the marketing department (creative, publicity, research, data, partnerships) to ensure that digital extensions are fully integrated into campaigns
Coordinate digital campaign components across multiple territories, from trailer launch, campaign strategy and main campaign asset sharing
Engage with studio, partners and agencies to execute impactful and costeffective digital and social media plans
Help maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities
Use social listening to report on film awareness levels and intention to purchase prior to release
Use data tools to identify and target key audience segments
Provide indepth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders
Build budget, and effectively execute paid media campaigns
Review plans and challenge media agencies where necessary
Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions

Social Media Management

Develop the regional strategy for each film and ensure that the approach in the market aligns with the wider global vision
Monitor and report on studio's social media accounts, providing monthly reviews of social media performance
Ensure daily content updates that are relevant and engaging to the different target audiences for upcoming movie releases, topical movie news and engaging movie posts
Daily execution of tasks related to the social media strategy across identified digital platforms (i.e. Instagram, Twitter, Facebook, Snapchat, YouTube, TikTok and Clubhouse)
Coordinate prompt responses (in English and Arabic) to questions and comments over social media platforms and ensure resolution of all issues
Plan, manage and execute the content calendar for studio social accounts

Data and Research

Use social listening to report on film awareness levels and intention to purchase prior to release
Use data tools to identify and target key audience segments
Provide indepth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders
Conduct tracking and analysis on each film release to assess awareness and intention to watch levels
Initiate and manage adhoc research projects to deliver valuable insights to the business aimed at improving film performance

Content Creation

Create inspirational content that reflects the strategy of each film and engages the audience
Attend studio promotional events to create engaging content for all social media platforms in line with the studio's tone of voice
Work with inhouse design team for conceptualization and development creative content to be used across digital platforms
Identify and work with social media influencers/bloggers to promote each film wit