Marketing Manager - Dubai, United Arab Emirates - Zia Medical Center

Zia Medical Center

Verified Company

Dubai, United Arab Emirates

2 weeks ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Key Responsibilities:

Develop and execute marketing plans: Collaborate with the management team to create comprehensive marketing plans that align with the clinic's goals and objectives. Develop strategies for patient acquisition, retention, and brand awareness.
Brand management: Manage and enhance the clinic's brand image and reputation. Ensure consistent brand messaging across all marketing channels and materials.
Advertising and promotion: Plan and coordinate advertising and promotional activities, both online and offline. This may include print and online advertisements, radio or TV commercials, outdoor signage, and community events. Monitor advertising budgets and track return on investment (ROI).
Market research and analysis: Conduct market research to identify patient needs, market trends, and competitors' activities. Analyze data and insights to develop effective marketing strategies and make datadriven decisions.
Patient communication and engagement: Develop patient communication strategies to enhance patient engagement, improve customer satisfaction, and promote loyalty. This may include newsletters, patient testimonials, surveys, and educational content.
Relationship building: Establish and maintain relationships with referral sources, community organizations, and potential partners to increase the clinic's visibility and referral network.
Team collaboration: Collaborate with internal teams, such as physicians, nurses, and administrative staff, to ensure consistent messaging and marketing support. Provide marketing guidance and training to staff members.
Budget management: Develop and manage the marketing budget, ensuring optimal allocation of resources and costeffectiveness of marketing activities.
Performance measurement: Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives. Prepare regular reports and presentations to communicate results and provide recommendations for improvement.

Qualifications and Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
Proven experience in marketing, preferably in a healthcare or clinic setting.
Strong knowledge of digital marketing techniques and platforms.
Excellent communication and interpersonal skills.
Analytical mindset with the ability to interpret data and make datadriven decisions.
Creative thinking and ability to develop innovative marketing strategies.
Proficiency in marketing software and tools.
Familiarity with healthcare regulations and compliance.
Ability to work independently and collaborate with crossfunctional teams.
Strong organizational and project management skills.