AANCHAL PANDEY

My aim is to be identified as an efficient marketer for a retail, information technology, consultancy, or distribution firm while acquiring relevant skills through adapting. 

I have worked in the content writing field for almost four years now. During this time period, I also learned social media management, WikiPedia edit, and some other digital marketing skills. Added below is the description of my working years. Kindly go through it.

WORK EXPERIENCE

Rookie Ninja 

August 2022- Present  

Content Writer & Front Desk Manager

Combine online sources and study leading websites to improve Rookie Ninja Company Website  

Create Weekly Calendars & excel sheet tracking Social Media accounts growth

Write trending tech articles, product reviews, landing page content and agenda articles

Produce marketing copies to promote products/services of 16 associated brands  

Prepare email newsletter content & case studies for clients and potential customers

Write call-to-action captions & descriptions for Social Media marketing platforms

Plan & engage in office events  

Promote the events/awards on social networks with catchy phrases & descriptions

Prepare well-structured website content for Loop marketing & ICL Fincorp  

Write promotional video scripts for products (scanners, printers, AV solutions, tech accessories), giveaways, shoots, interviews, tele-calling, etc.  

Assist the photographer in product shoots, and model for company Instagram account

Formulate strategy drafts, content ideas & writings to grow MD’s social media presence

Reach out to the masses through LinkedIn & email for GITEX interview invitation

Prepare interview questions related to Robotics, AI, Metaverse, Cybersecurity, automation, etc., for GITEX.

ABP Holding

Team Leader – Social Media Content Creation

August 2020 – June 2022

Research industry-related topics

Prepare well-structured drafts using digital publishing platforms

Create and distribute marketing copy to advertise our company and products

Interview industry professionals and incorporate their views in blog posts

Edit and proofread written pieces before publication

Conduct keyword research and use SEO guidelines to optimize content

Promote content on social networks and monitor engagement

Identify client needs and recommend new topics

Coordinate with marketing and design teams to illustrate articles

Measure web traffic to content across all media (conversion, impression, bounce rates)

Update client assets as needed

Befferent Media

Content Executive

May 2018 – June 2020 

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

Assist in launching optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of google analytics

Acquire insight in online marketing trends and keep strategies up to date 

I pursued both my graduation and post graduation from colleges in India. Listed below is a detailed description of my studied courses.

EDUCATION

Masters of Arts (MA)

Indira Gandhi National Open University (IGNOU)

April 2016 – March 2018

Specialization: English

Bachelor of Arts (BA)

Satyawati College (University of Delhi)

September 2012 - October 2015