Ahtisham Shafi

Forward-thinking, result-driven professional with substantial experience enabling the achievement of full business potential through end-to-end management.
Proven track record of exceeding sales, increasing revenue, and achieving GP goals by implementing effective strategies and processes.
Expertise in international and multicultural environments with the distinction of exploring new products and markets.
Expert in sourcing major consumer goods for private labels across various countries.
An effective communicator with the ability to foster strong relations with all stakeholders.

Leading the Retail Division (Consumer Products) at Karcher Middle East, my focus is optimizing sales channels and managing a robust P&L with a sharp eye for ROI. 
Under my guidance, our team has restructured sales organization and distribution networks, enhancing business channels, and improving overall efficiencies. 
With a command of sales, brand, and key account management, I have been instrumental in driving growth and transforming operations.

My role involves coaching Country Managers, setting strategic KPIs, and leveraging data analytics to inform decision-making. Through continuous process improvements, we have seen enhanced customer satisfaction. My tenure at Better Life further refined my brand distribution and market share expansion skills, contributing to a consistent track record of revenue growth and profitability in dynamic markets.

Specialties: -
General Operations Management 
P&L Management
Team Building & Leadership  
Business Development & Expansion 
Strategic Planning & Execution  
Project Governance
Budget Preparation & Administration 
Brand Positioning & Promotion  
International Sourcing
Product Management
Retail Development
Channel Management
Network Development
Relationship Management
Corporate Sales
Customer Retention
Market Research
Collaboration
Negotiation
Receivables Management

• Leading Retail division (consumer products) with full P&L and people management.
• Restructured business model by setting up direct retail operations in UAE, Qatar and Oman.
• Winner of Leading Product Category Competition in 2022.
• Auditing dealer network, separated from non-performers and appointed retail specialist.
• Onboarding dealer development program and improved efficiency by 30%.
• Grew e-commerce business by 50% YOY.
• Successfully implemented best retail practices across all retail channels.
• Continuously achieved Top brand position and highest revenue contributor to business channels.
• Continuously identifying and expanding new business channels to sustain growth rate.
• Mentoring team to take higher responsibilities with defined career growth progression.

MBA Marketing with 1st Class