Alaa Ashoush

Visionary and strategic business leader with entrepreneurial drive, management skills and leadership competence in building organizational capabilities, people power, product & service propositions and leverage these to generate high impact on revenues, growth, profits and operational performance

Since Jan 2012 with Danaher Corporation / Pall Corporation, Dubai UAE

Growth Path:

Jan’12- Feb’13:  Field Services Engineer – MEA Region

Feb’13-May’17:  Service Operations Manager- GCC

Since Jun’17:    Country Manager- Oman

Key Result Areas:

• Supporting the overall operations management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns
• Formulating Annual Business Plan (ABP) for Oman region i.e. working on bottom up approach for India & SAARC Countries; Identifying projects in Oil & Gas industries starting from end user initiation through EPC phases
• Developing, reviewing and reporting on the business development division’s strategy, ensuring the strategic objectives are well understood and executed by the team
• Restructuring operations and introducing important measures to bring in profitability which include establishment of new local offices, strategic partner alliances for business processes and team re-organization 
• Engaging with consultancy firms such as Boston Consulting to formulate the strategic plan i.e. Foot Print and Go-to -Market Strategy for Tissue Business Unit with a vision to be Market leader in defined time frame
• Steered business operations for the profit center with a view to realize pre-planned sales and revenue targets; formulating profit center budget for operational / business development activities
• Evaluating Country Business Plan (CBP), investment needs, growth assumptions, working with each manufacturing units to finalize robust cost efficient plans through improving production yields and cost savings measures
• Directing the expansion of channel business by sourcing new partners and maintaining efficient business relationships with existing partners to enhance profitability of business operations

Highlights:

• Augmented market share by securing 3 years supply contract for consumables of competitors’ installations (total 12 vessels) 2019
• Brought in the contract award expected in 2019 of high consumable value (ongoing)
• Developed business relations with new four Key accounts 2019 in addition to maintaining successful business with the major oil and gas operators in Oman
• Improved the Services sales and secured the first award and 2 renewals of rental service agreement with coverage of 3 major plants in Oman

Increased the new installation sales by securing the award of end user and local EPC projects (11 new vessels in 2018-2019)

• Value Selling and Strategic Selling
• Level 2 Award in Leadership and Team Skills by ILM- October 2013
• Project Management PMP Course – April 2014
• Scheduling and Cost Control
• Filtration and Filtration Technologies Training – March 2012
• Train the Trainer Course
• Off Shore Basic Safety Training BOSIET
• Confined Space Entry and Rescue
• Internal Pall and DHR Trainings on Business Management Tools
• Chemical Handling Safety Awareness
• Sales Incoterm 2010 Training
• Various Client Safety Training Programs