amala shiny

I turn complex business needs into products that provide real values to users and address their problems.
With experience leading cross-functional teams across web and mobile projects, I make sure strategy turns into execution through clear requirements, structured delivery, and measurable outcomes.

I work closely with clients, designers, developers, and testers to align priorities, manage sprints, and remove delivery roadblocks. My focus is always on creating clarity, reducing rework, improving communication, and helping teams ship products users actually value. I also have hands-on experience working with ERP and CRM systems, supporting business process mapping, configuration discussions, data flows, and user adoption across teams.

I also bring hands-on experience in detailed Service and product testing, covering functional, regression, and end-to-end user flows across web and mobile applications. I validate business rules, pricing logic, memberships, permissions, integrations, and edge cases to ensure features behave correctly in real-world scenarios. My approach combines requirement-driven test scenarios with practical user-journey testing to catch issues early and improve release quality.

Beyond delivery, I ensure teams follow defined processes and agile practices consistently, keeping documentation, sprint planning, and handovers structured and transparent. I also contribute to digital marketing initiatives, automating campaigns, blog writing, analysing GA4 reports, and using data insights to support product growth and customer engagement.

I specialise in turning complex business needs into clear, usable digital products that solve real user problems. I work across the full delivery lifecycle, from understanding business goals and defining requirements to execution, testing, and release.

I have led and supported cross-functional teams on web and mobile projects, working closely with clients, designers, developers, and QA teams to align priorities, manage sprints, and remove delivery blockers. My strength is creating clarity, reducing rework, and ensuring strategy translates into measurable outcomes.

I bring hands-on experience with ERP and CRM systems, supporting business process mapping, configuration discussions, data flows, and user adoption. I am also deeply involved in functional, regression, and end-to-end testing, validating business rules, pricing logic, permissions, integrations, and real user journeys to ensure high-quality releases.

Beyond delivery, I help teams follow structured agile processes with clear documentation, planning, and handovers. I also contribute to product growth through digital marketing support, including campaign automation, content writing, and GA4 analysis to guide data-driven decisions.

Master’s in Engineering with an MBA and PMP certification, combining technical depth, business leadership, and proven project management expertise.