Ameny Othmen

Product Development & Trend Analysis • Developed and implemented innovative product concepts aligned with brand identity and business goals. • Conducted extensive market research to identify trends, customer preferences, and competitor benchmarks. • Defined annual development roadmaps and managed validation of new collections. • Led design and prototype validation, ensuring both aesthetic and technical excellence. Supplier & Purchasing Management • Negotiated with suppliers and subcontractors to maintain high quality and cost efficiency. • Managed the purchase order lifecycle and supplier relationships. • Established partnerships with laboratories and design schools to encourage innovation. Merchandising & Sales Optimization • Analyzed sales data to identify high-performing products and optimize inventory. • Developed pricing and positioning strategies based on market insights. • Implemented feedback-driven improvements to boost product appeal and functionality. Team Enablement & Cross-functional Leadership • Trained sales teams on product knowledge and visual merchandising. • Supported trade fairs and promotional campaigns to enhance brand visibility. Trade Fair Participation & Strategic Events • Represented the brand at major international exhibitions since 2016. • Directed exhibition planning and client presentations to drive engagement. • Strengthened partnerships and conducted market analysis for upcoming collections

Bachelor’s Degree in Design | ESSTED – Higher Institute of Sciences and Technology of Design, Tunisia