Antara Roy

I am a Senior Data Analyst with over 14 years of experience in data analytics, business intelligence, and customer insights across multiple industries. I specialize in transforming complex datasets into actionable insights that support strategic decision-making and business growth. With strong expertise in SQL, , PySpark, Power BI and Tableau, I have built automated dashboards, conducted customer lifecycle and campaign performance analysis, and delivered data-driven solutions that improve retention, optimize marketing strategies, and enhance operational efficiency. I am passionate about leveraging data to solve real business problems and drive measurable impact for organizations.

I have worked in data analytics roles across multiple organizations, including the gaming, non-profit, and technology sectors. In my current role, I lead analytics initiatives related to customer lifecycle, retention, and campaign performance, building dashboards and analytical frameworks that support business decisions. Previously, I worked on audience segmentation, campaign targeting, and supporter engagement analytics, delivering large-scale data selections and automated communication journeys. Earlier in my career, I worked in data research and analysis roles focused on lead generation, database querying, and business insights. Across these roles, I have consistently applied analytical techniques and data tools to improve decision-making and operational efficiency.

I hold a Master of Engineering in Biotechnology from the National Institute of Technology, India, and a Bachelor of Engineering in Biotechnology from West Bengal University of Technology, India. My academic background provided a strong foundation in analytical thinking, research methodology, and statistical analysis, which I apply in my work in data analytics and business intelligence.