Arouje Ajwan

Innovative Senior Manager in UX and Product Design with over 15 years of extensive expertise, I bring a wealth of experience in shaping user experiences, product design, branding, and print media across dynamic sectors such as Banking, Telecom, Fintech, SaaS, Enterprise platforms, and e-commerce. I have a proven track record of guiding cross-functional teams to deliver impactful, user-centered digital solutions. My strength lies in driving design strategies that foster enhanced user engagement, optimize product performance, and elevate global brand presence.

With over 15 years of experience in design, I bring a rich background in both print media and digital media. My career began in print media, where I developed strong foundations in visual design, branding, typesetting, and publication layouts for educational and corporate clients. I worked on a wide range of print collateral including brochures, magazines, books, and marketing materials, ensuring high-quality production aligned with brand standards.

Transitioning into digital media, I progressed into the role of Senior Manager, UX Product Design, leading initiatives across Banking & Insurance, Telecom, Fintech, E-commerce, SaaS, and Enterprise platforms. I specialize in applying design thinking and UX principles to create impactful digital applications. My work emphasizes user-centered design, accessibility, and data-driven decision-making to deliver intuitive and engaging user experiences. I also lead and mentor a team of 15 designers, fostering collaboration and design excellence.

This dual expertise allows me to blend the structure and clarity of print with the interactivity and scalability of digital, delivering cohesive brand experiences across platforms.

BSc in Psychology – Provided a strong foundation in human behavior, cognition, and user-centered thinking essential for UX design.

Executive Post-Graduate Program in UI/UX Design from IIT Roorkee – Equipped with advanced knowledge and practical skills in user experience, user interface design, design thinking, and usability principles.