arpit ahluwalia

I'm a creative and dedicated multimedia designer with expertise in 3D/2D graphics, animation, and motion graphics. Proficient in Adobe Suite and various 3D design tools, with a background in photography, videography, and project management. With over 1 year 10 months of experience as a creative lead at Spyne.ai, and 1 year 11 months of experience as a freelance creative director and multimedia designer, I showcase exceptional project design capabilities and innovative creative thinking.

Creative Lead (Photography), Spyne.Ai, Gurugram, Haryana                                              13th August 2020 – 3rd June 2022

1. Executed image quality checks and conducted post-processing of images using Adobe        Photoshop, resulting in a significant 90% reduction in imperfections and enhanced visual appeal.

2. Orchestrated in-house photoshoots, managing diverse camera equipment (micro/macro lenses, 360 cameras, drone, etc.) and overseeing prop layouts, resulting in seamless and high-quality production.

3. Tested the company's app from a photography perspective, providing UI design insights to the tech design team, improving the user experience by 100%, and ensuring users have 0% trouble navigating the app.

4. Selected optimal resources for production, contributing to accurate multimedia visuals produced by 100%.

5. Produced 2D and 3D visuals, developed graphic elements, and crafted storyboards and mood boards for shoots and campaigns, aiding the overall visual storytelling and conceptualization of projects by 80-90%.

6. Established comprehensive guidelines for graphic designers and photographers, streamlining bulk visual production, resulting in consistency and accuracy in output quality by 80% to 90%.

7. Prepared mock-ups using multimedia, image processing, and layout design software to achieve 100% accuracy in final production, estimating project costs in terms of materials and time, which helped improve efficiency and decision-making by 80-90%.

8. Supervised a team of 15+ graphic designers and 100+ photographers pan India to ensure 100% adherence to project specifications.

9. Coordinated and supervised e-commerce, product photoshoots, and campaigns, aligning them with client needs and ensuring the delivery of visually compelling and marketable campaign content is 100% achieved.

10. Onboarded photographers, graphic designers, models, and content creators, providing insightful guidance for content creation and fostering a cohesive and productive team environment.

11. Analyzed assignment requirements and set detailed guidelines for photos, including lens type, camera settings, image composition, lighting, props, and angles, resulting in precise and impactful visual content and eliminating 80% of errors.

Freelance Projects (Creative Direction, Multimedia Design, Video Production)

4th June 2022 – 25th May 2024

1. PWC Heritage Museum Meta verse, Creative direction, 3D modeling and animation for      their 150th anniversary

2. Photoshoot and social media content creation for Duroflex

3. Architectural visualization and Creative direction for flats in Mumbai, Kharghar

4. Photoshoot and social media content creation for Revlon 

5. Social media content production (video editing and 2D motion graphics) for The First Group Dubai

6. Creative Direction, Branding and Production of Motion graphics for Aurecho

7. Creative Direction and Video Production for Irame.Ai

8. Video Production for Hero MotoCorp

BA Vocational (materials management)                (August 2015 - June 2018)

College of Vocational Studies (Delhi University), New Delhi

Post Graduation Diploma (professional photography)     (August 2018 - December 2019)

Sri Aurobindo Center for Arts and Communication, New Delhi

Advanced Visual Effects Certificate         (April 2022 - December 2023)

Maya Academy of Advanced Cinematics (MAAC), New Delhi

Digital Marketing & E-commerce Professional Certificate          (February 2024 - May 2024)

Google