Balan Shivaraman

Business leader with 17+ years of experience in product, planning, marketing, sales and strategy

Sr Manager, Product, MEA     Emerson (Copeland), Dubai      2021 – Present Responsible for product planning, design, marketing, sales, operations, training and service as vertical head. Provide monthly, quarterly and annual guidance on sales and long -range plans. Manage a 5-member team BU.

• Led the BU to achieve 16% CAGR in revenues (new products 22% of sales)
• Spearheaded the development of bundled solutions to increase sales
• Directed digital transformation of installed base, reducing handoffs

Project & product planning manager, MEA      Emerson, Dubai    2017 – 2021 Drove new launches, pricing and promotions based on needs, service support, regulations, costs & competition for infrastructure offerings. 

• Launched new products (contributing 27% of sales) suited to market needs
• Mentored the sales team to achieve 7% CAGR over 4 years
• Built an active pipeline and kept track of deal status (by region/ product)

Product & strategic planning Manager,AC       Emerson, Dubai   2014 – 2017 Conducted digitalpromotion & pricinganalytics. Joined as a strategicplanner.

• Launched & recognized for first of its kind (variable speed) product in MEA
• Supported President,MEA for all key meetings/ analysesas strategic planner
• Setup commoditypricing contract for a top OEM to automatepricing actions
• Executed the NPS survey & implemented steps leading to 13% score increase

AVP Sales, Business Banking (SME)          HSBC, Mumbai          2013 – 2014

Managed transaction banking mandatesin Western India

• Responsible for Corporate debit/credit cards and provide insights into spend
• Promoted NACH product to 300+industrial sector SMEclients 

 Sr Executive,Project sales & Execution     Siemens, Mumbai      2008 – 2011

Single point of contact for various internal & external stakeholders in project sales & service cycle. Develop plans for cross-selling industrial software, controllers & bought out items. Execute project by coordinating with engineering & operations.

• Oversaw execution of projects without time over-runs & minimal cost over-runs
• Successfully increased new OEM sales by 25% by adding accounts to portfolio
• Rated as top talent within an experienced peer group (Team size: 8)

Engineer, Pre-sales and execution  Larsen & Toubro, Mumbai   2006 – 2008 Understand projecttechno-commercial requirements, budgets, costs, price, timelines& key milestones. Co-ordinate factory & site inspections.

• Recognized for successful commissioning of controllers & inverters 

Summer Associate                        Royal Bank of Scotland,Singapore       2012

Excellent Reviews for workingcapital management analysis of 35 key clients(~10 client turnovers > SGD 20 bn)

• MBA, IIM Ahmedabad(IIMA)    Rank: Top 25%(GPA:  3.14/4/33)
• B.E., KJ Somaiya CoE, (Elec & Telecom) Mumbai University (Merit ranker & recipient of JRD Tata Scholarship)