Cristina Cuabo

Seasoned professional with 19+ years of experience in executive support, procurement,
sales operations, and logistics management within the automotive industry. Proficient in
SAP HANA, ERP, CRM, and Dealer Management Systems (VW & Audi
NADIN/NADCON), with a proven ability to streamline processes, manage tenders,
optimize inventory, and ensure timely order fulfillment. Skilled in vendor management,
RFQ handling, contract negotiation, sales forecasting, and customs coordination
(JAFZA & Dubai Trade), while delivering KPI-driven reports and strategic business
insights. Recognized for cross-functional collaboration, operational excellence, and
stakeholder management in fast-paced corporate environments.

CORE COMPETENCIES/ SKILLS
● Executive & Administrative Support: Executive Assistance, Office Management, Business Administration, Policy
Implementation, Calendar & Travel Management, Stakeholder Communication, Client Correspondence
● Procurement & Supply Chain: Procurement, Supplier Management, RFQ & RFP Handling, Tender Preparation &
Submission, Vendor Evaluation, Vendor Registration, Contract Negotiation, Cost Analysis, Purchase Order
Processing
● Automotive Sales Operations: Sales Administration, Order Fulfillment, Inventory Control, Fleet Sales Support,
Retail Sales Support, Demand Forecasting, KPI Reporting, AVME / OEM Compliance, Business Planning
● Logistics & Distribution: Import & Export Documentation, Customs Clearance Coordination, Vehicle Shipment
Tracking, Delivery Scheduling, Distribution Planning, Supply Chain Optimization, JAFZA / Dubai Trade
Procedures
● Systems & Technology: SAP HANA, Dealer Management Systems (VW & Audi NADIN/NADCON), ERP
Systems, CRM Platforms, User Acceptance Testing (UAT), Data Validation, Microsoft Office 365 (Excel, Word,
PowerPoint, Outlook)
● Reporting & Analytics: Data Analysis, Dashboard Creation, Sales Reporting, KPI Tracking, Performance
Monitoring, Business Insights, Financial & Operational Reports, Strategic Forecasting
● Project & Process Management: Process Optimization, Lean Six Sigma, Cross-Functional Coordination, Policy
Standardization, SAP & DMS Training, Change Management, Continuous Improvement

EDUCATION & CERTIFICATIONS
Master of Business Administration (MBA) 2014 – 2016
Chifley Business School, Torrens University Australia – Abu Dhabi, UAE
 

Bachelors of Science in Business Administration
Asian Institute of Distance Education
 

Certified Human Resources Professional (CHRP)
 

Certificate in Human Resources Management (CHRM)
 

SAP Certified Associate – Application Consultant
 

Lean Six Sigma White Belt