Farhan Qureshy

With a distinguished background in corporate communications, PR, strategic marketing, and lead generation, I am results-driven and focused on accountability. I help organizations communicate and market better, enabling sustainable growth. My expertise covers B2B/C communications, marketing, corporate positioning, content creation, media & PR, crisis management, executive communications, and stakeholder engagement.

Key Achievements:

• Pioneered AI-driven lead generation initiative for AHI Carrier's Energy division, engaging key decision-makers in projects worth $273M and significantly improved win probability and project penetration.
• Established AHI Carrier as a key player in the HVAC, Energy & Renewables, and Building Automation industry. At JCI, I helped position the company as an industry thought leader through strategic PR campaigns that influenced over 2.3M people in 10 years.
• Established a marketing/communications platform at JCI which enabled the company to reach 107% of its quarterly target in 2Q17.
• Improved lead generation through email marketing and AI-Driven SEO, aiding sales team at JCI to win a $19M contract in Qatar in FY2017.
• Established JCI's York brand as the market leader in air conditioning and from 2015 to 2017, York Chillers commanded over 73% market share across MEA.
• Extensive experience in creating impactful content for press releases, annual reports, analyst meetings, financial communications, media interviews and case studies/white papers, etc. Achieved direct revenue growth through content marketing.
• Managed JCI's regional RIF action, crafted messaging for leadership and managers, provided strategic counsel, and liaised with media. Boosted employee engagement by 2% despite restructuring.
• Demonstrated strategic thinking, digital innovation, and stakeholder engagement across diverse markets, including META, the European Union, Pacific Asia, and the United States.
  
  As an MBA in Marketing, a Chartered Mechanical Engineer, and certified in Situational Leadership and Lean Six Sigma, I am committed to mentoring and servant leadership, delivering excellence through collaboration, and building cross-functional teams dedicated to accountability.
  
  Skills Summary:
  •Omnichannel communication, marketing, corporate positioning
  •Media and PR
  •M&A, crises and change communications
  •Leadership communication & counsel
  •Inbound marketing, email campaigns, and AI-driven SEO
  •Content strategy, content marketing, press releases, case studies, white papers
  •Marketing/content consultancy for channel
  •Go-to-market strategy

Manager, Global Communications & PR | Global Energy Marketing | Content Lead ANZ

AHI Carrier FZC

GEOGRAPHY
Global role. Reporting to the Chief Executive Officer, accountable for Global Corporate Communications and Strategic Marketing for the Energy business and operations in Australia and New Zealand.

ROLE SUMMARY
Accountable for strategic corporate communications, spearheaded AI-driven initiatives to elevate AHI Carrier's decarbonization USP in the Energy & Renewables sector, significantly enhancing stakeholder engagement and brand equity. Executed comprehensive B2B communication strategies, elevating brand credibility and fostering stronger industry relationships through targeted PR campaigns. Developed and executed corporate positioning strategies to ensure clear communication of the AHI Carrier brand. Pioneered audio content marketing and podcasts, effectively engaging consultants, contractors, and design engineers. Led the successful communication strategy for market entry into Saudi Arabia, and established a robust go-to-market channel. Directed the implementation of e-commerce platforms in Iraq, driving significant revenue growth. Delivered measurable improvements in customer engagement through robust content marketing and developed a mobile app that improved sales team effectiveness. Conducted voice of customer surveys across the Middle East and Pacific Asia, resulting in substantial improvements in customer engagement and go-to-market strategies.

SELECTED CONTRIBUTIONS
• Strategized corporate positioning strategies ensuring a concise articulation of the AHI Carrier brand.
• Crafted and executed PR campaigns, while nurturing media relationships to promote AHI Carrier's value proposition.
• Formulated brand guidelines, corporate templates and a unified identity.
• Pioneered AI-driven lead generation initiatives, significantly enhancing project penetration and win probability through 'first-seen' advantage in projects worth $273 million for the Energy & Renewables division.
• Led strategic communication efforts for successful entry into the Saudi market, and helped establish a new sales channel that resulted in a business plan of $6M in the first year of operation.
• Implemented digital sales channel to increase revenue in Iraq market by 60% to $4.5M in 2 years.
• Increased dealer sales by creating dealer support community for resolving technical problems.
• Increased channel sales velocity through a dedicated mobile app for frontline sales teams.
• Executed effective B2B content marketing strategies and email marketing campaigns that increased brand credibility, customer engagement and improved marketing ROI.
• Initiated audio content marketing and podcasts to maintain engagement with target audience beyond work hours.
• Developed content for trade magazines and LinkedIn, boosting AHI Carrier's brand visibility and stakeholder engagement in Australia and New Zealand.
• Expertly communicated crises and change and delivered outstanding support and strategic counsel to executive management.
• Created internal communication strategies and infotainment content that increased employee engagement.
• Led cross-cultural initiatives to enhance collaboration across diverse international teams.
• Managed comprehensive communications budgets, overseeing allocation and optimization to ensure tactical use of personnel and financial resources. Conducted regular budget reviews and forecasts.

Head of Regional Communications, Middle East Africa and Turkey (META)
Johnson Controls

GEOGRAPHY
Middle East, Africa and Turkey (META). Matrix reporting to the META Vice President and General Manager, Vice President of Global Communications, and the Vice President of Strategy and PMO.

ROLE SUMMARY
Responsible for strategic corporate communications. Achieved singular successes in thought leadership, customer engagement, revenue generation, and business growth through pioneering communication and content marketing initiatives. Increased employee engagement, enhancing productivity. Led communications strategy, stakeholder engagement, and customer satisfaction initiatives, including omni-channel brand management and lead generation through digital media, and targeted PR campaigns. Achieved notable improvement in NPS ratings, customer retention, and share of wallet growth through strategic planning, analytics, and direct marketing. Successfully managed participation in industry events and webinars, and conducted employee and customer surveys, leading to increased stakeholder engagement and improved go-to-market and sales strategies across META.

SELECTED CONTRIBUTIONS
• Positioned Johnson Controls as an industry thought leader through dynamic and strategic campaigns that influenced over 2.3M people in 10 years.
• Enabled sales team to win a $19M contract in Qatar through strategic email campaigns targeting decision makers.
• Established digital customer engagement community which helped Johnson Controls in reaching 107% of its Q2 target.
• Executed highly successful PR Campaigns to establish Johnson Controls' York brand as the industry leader, and from 2015 to 2017, York Chillers commanded over 73% SOM.
• Ensured company-wide customer satisfaction rate (NPS) increase by 57%.
• Communicated change and managed regional RIF action. Created messaging for leadership and managers, provided strategic counsel, and liaised with media. Improved employee engagement by 2% despite the restructuring
• Pioneered e-tracking program to measure employee engagement with governance. Motivated engaged employees to become ambassadors of change.
• Extensive experience in creating financial communications, press releases, case studies, white papers, annual reports, analyst decks, and media interviews.
• Designed, conducted, analyzed and created action plans from pan META customer and employee surveys and focus groups, leading to initiatives that resulted in groundbreaking improvement in customer and employee engagement.
• Ran engaging internal employee newsletters for over 10 years.
• Experience of 15+ years in managing traditional and virtual employee and marketing events.
• Efficient in leveraging marketing automation platforms, content management systems, and analytics tools.
• Trained in AP style of writing and delivered over 1000 hours of communication training.
• Experience across META, Pacific Asia and through work groups, the European Union and the USA.

Barkatullah University
MBA, Marketing
1992 - 1994
Grade: 1st Position Honours