Freeda Chehab

I’m a multilingual communications strategist with over six years of experience, creating integrated social media and holistic marketing campaigns and cultivating strategic partnerships across healthcare, nonprofit, and agency landscapes. I’ve led global outreach efforts, worked closely with creative and digital teams, and used data-informed storytelling to elevate brand visibility. Fluent in English, Arabic and French, I approach each project with a global perspective, amplifying diverse voices and crafting content that connects, inspires, and leaves a lasting impression.

I’m a trilingual communications strategist with over six years of experience crafting integrated campaigns and elevating brand reputation through data-informed storytelling. My career spans healthcare, nonprofit, and agency sectors, where I’ve consistently blended creative vision with operational precision to drive meaningful engagement.

Most recently, as Regional Liaison for the Eastern Mediterranean and Sub-Saharan Africa at ALSAC Global, I coordinated high-impact events and partnered with international organizations to launch digital fundraising initiatives. I also played a pivotal role in crisis logistics for pediatric cancer patients, producing executive-level reports and managing sensitive communications that informed strategic decisions.

Previously, as Marketing Program Manager for the Brain Tumor Program, I introduced tools like Smartsheet to streamline reporting and performance tracking, developed dashboards to monitor KPIs, and led initiatives that expanded clinical trial visibility. I’ve also launched blogs and online communities, created multilingual content in English, Arabic, and French, and managed paid campaigns for brands such as Ford, Honda, and Harley Davidson MENA.

In my role as Web & Social Content Specialist, I led social media strategy and execution across platforms including Instagram, YouTube, Facebook, and X. I directed paid and organic campaigns, applied analytics tools like Meltwater and Hootsuite to optimize performance, and helped launch the Together by St. Jude blog and Together Community: platforms that connect families, survivors, and caregivers through shared stories and trusted information. 

Finally, I’ve also gained agency-side experience at respected firms like J. Walter Thompson and The Creative Nine, where I served as both a Corporate Communication Executive and a Social Content Specialist. During that time, I ran paid campaigns for global brands including De'Longhi and Cinema City and crafted copy for Ford, Honda, and Harley Davidson MENA, ensuring each message aligned with brand identity while driving performance across digital platforms.

Your most relevant education is a Master’s degree in Media and Communications from City, University of London, where you focused your thesis on examining consumer's attitudes on sustainable marketing and purpose-driven brand strategy. Prior to that, I earned a Bachelor of Arts from the American University of Beirut, building a strong foundation in critical thinking and the state of the media landscape in the Arab world. My academic journey began with a French Baccalaureate from International College in Lebanon, which shaped my multilingual fluency and global perspective early on.