Galiver Saliba

 
. 11years of experience in Visual and Trade Marketing in UAE dedicated to SONY PlayStation.

.Experienced in B2B communication also in Gov't application across the Region

•Creates trade marketing strategies, planning, and schedule of branding, and space contracts.

•Manage and motivate a team dedicated to the brand SONY PLAYSTATION UAE.

•Helped develop opportunities for promotional, and marketing programs to achieve retail needs and maximize in-store branding.

•Analyze with the VM team on creating in-store experiences through unique merchandising and collateral opportunities.

•Evaluate marketing program effectiveness via regular monitoring of KPIs.

•Built and strengthened strategic relationships with Retail, advertising agencies, and brand (SONY PLAYSTATION).

•Assess studies of market conditions and evaluated results to enhance marketing campaigns.

•Continually maintained and improved the Brand's reputation and positive image in markets served.

•Detailed marketing materials designed to drive campaigns.

•Drove marketing efforts by orchestrating POP's, branding, and advertising campaigns.

•Accomplish all implementations within the given time frame set by the brand.

•Develop insights on marketing campaigns to assess performance against goals.

•Played a pivotal role in maintaining brand exposure to amplify brand sales.

•Applying for promotional campaign permits in different Govt offices in UAE.

2005 - 2009

 Bachelor of Industrial Technology Major in Electronics Technology

Cavite State University, Philippines