Gareth Bain

CHIEF MARKETING OFFICER (CMO) | Got Legs Digital, Dubai                                                                                      May 2020 – Present

• Fractional CMO and full-stack direct response marketer for Tech and SaaS businesses to build high-performing marketing automation processes.
• Functioned as a Growth Marketing Consultant to businesses in the Tech, Finance, Coaching and Real Estate sectors.
• Facilitated successful product launches by developing Go-to-market strategies for global tech, SaaS, & startup companies.
• Consistently introduced innovation in campaign strategy and MarTech to unlock growth opportunities and exceed KPIs.
• Honoured with the Clutch Award for Top Digital Marketing Agency through outstanding performance & client satisfaction.
• Social Enterprise Startup Finalist and Growth Marketer of the Year at the Start-up Awards.
• Conceptualised and developed compelling brand propositions, identities, tones of voice, and cohesive visual identities.
• Managing a high performing team of marketers, freelancers and mentored junior marketers across remote teams. 
• Supervised marketing campaigns for B2B and B2C markets, including Search Engine Marketing (Google Ads), Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok), Public Relations, SEO, Link Building, and Email Automation.

Key Achievements:

• Achieved cost efficiency by optimising ad spend of £92,560 and reducing the CPA from £5 to £2 in the tech sector.
• Generated £24,500 in revenue within three months using HubSpot CRM to build a marketing automation funnel.
• Drove revenue growth by acquiring a 10x ROAS with a marketing automation funnel in the professional services sector.
• Developed and implemented SEO strategies for a SaaS business to improve its website ranking from D- to A+ in six months through technical SEO, enhanced link-building opportunities, and optimised website speed.
• Assisted in reducing client advertising costs by 50% and increasing CTR from 6% to 17.2% within the first week.
• Set up data analytics tracking on Google Ads for a SaaS business while managing a budget of $8,000 and generating 688 conversions for $11.68 per conversion, with the client's product priced at $250 per month.
• Doubled a client's revenue with an email marketing campaign and attained 85% open rates and 32% click-through rate.

HEAD OF MARKETING | Shojin Property Partners, London                                                                                        Sep 2016 – May 2020

• Executed a project and targeted marketing strategy for High-Net-Worth investors across multiple countries using social media marketing, Google Ads, Bing Ads (PPC) and email automation achieving an 800% ROAS.
• Successfully launched the first-ever real estate tokenisation investment in partnership with a blockchain provider.
• Boosted website traffic by 44% year-over-year with an average of 3,200 monthly visitors over three years.
• Attained an average CPC of £0.06 & maximised ad spend efficiency by designing responsive Google display remarketing ads.
• Produced educational videos that now rank on page one with a 100% SEO score by launching a YouTube channel.
• Secured PR placements in various publications such as CityAM, Property Week, Estates Gazette, Crowdfund Insider, & Vice.

Key Achievements:

• Developed a growth marketing strategy for Series A funding, contributing to an £80 million valuation before IPO.
• Launched a private equity real estate investment startup, acquiring 4,745 registered investors within the first three years and generating over £40 million in investments across 11 countries.
• Delivered a marketing funnel and lead generation campaign, spending £7,586 and generating £554K in investments in one month and £468K in the following month.
• Built Facebook advertising campaigns, achieving an average CPC of £1.04 and a CPL of £22.35, leveraging a lead magnet with a potential customer LTV of £25,000.
• Introduced a comprehensive On-Page, Off-Page, and link-building SEO strategy, significantly improving the company's Google ranking from 104 to 72 with ongoing advancements. 
• Demonstrated strong management skills in coordinating cross-border marketing operations, investor communications, and compliance-driven messaging.

HEAD OF BRAND COMMUNICATION (Contract) | Blackstone Group | Enjoy-Work, London                                                                                    Jan 2016 – Aug 2016

• Developed and deployed a brand positioning initiative to ensure a consistent brand message. Supervised 3 employees, 5 service partners, and 10 indirect reports, guaranteeing projects were delivered effectively, on time, and within budget.
• Fostered collaborative efforts toward eco-friendly practices by creating a sustainability forum for 45 international businesses.
• Amplified customer satisfaction in the annual stakeholder survey by delivering strategic B2C and B2B brand programs to over 8,000 stakeholders from 45 globally recognised brands.

MARKETING MANAGER - UK & IRELAND (Contract) | MoneyGram, London                                                                                       Jul 2015 – Dec 2015

• Designed and produced marketing assets, including print and digital advertising, events, point of sale (POS) materials, merchandise, promotions, and media buys for radio, TV, and outdoor advertising. Surpassed marketing KPIs by 16% year-over-year by executing a B2C marketing strategy and campaigns within the UK, Ireland, Africa, and the Caribbean.
• Drove a 23% increase in transactions through close collaboration with local agencies to launch a new pricing model in two countries, which was later adopted as the standard across multiple international markets.
• Oversaw budgets and coordinated with third-party agencies to ensure successful and timely execution of campaigns.
• Directed successful campaigns and increased money transfer volumes by using market research and analytics to evaluate performance and ROI.

GLOBAL MARKETING SPECIALIST – EMEA (Contract) | American Express, London                                                                                        Sep 2014 – Jun 2015

• Enhanced revenue streams by managing multi-million-pound marketing partnerships with large companies such as Emirates, Etihad, American Airlines, Avis, Hertz, & Enterprise across critical markets, including the UK, EMEA, US, & Asia.
• Ensured alignment with goals and objectives and collaborated with 3rd party agencies to produce marketing assets, such as Direct Marketing, PR, Social Media Monitoring, Digital Marketing, Email Marketing, Direct Mail, and Trigger Marketing.
• Delivered 15 global campaigns aligned with business goals, collaborating with third-party agencies to produce assets across Direct Marketing, PR, Social Media, Digital, Email, Direct Mail, and Trigger Marketing.
• Introduced the first multi-channel campaign for Hertz across the EMEA region which achieved 33% ROI 

Bachelor's Degree: Honours in Brand and Strategic Leadership (74%) | Vega (May 2013)

Diploma: PR & Communications (Distinction 82%) | Varsity College (Dec 2002)

Certified Business Coach | The Coaching Academy (TBC)

Google Advertising Partner | Google Digital Garage (Jan 2024)

Google Analytics, Google Display, and Google Search (PPC) Certification | Google Digital Garage (Nov 2023)

Certificate: Social Media Marketing (Distinction 94%) | USB (Feb 2023)

HubSpot Certifications: HubSpot Inbound Marketing | HubSpot (April 2020)