Hassan Farouk

Dynamic and results-driven hospitality professional with 18+ years of experience in commercial operations, revenue optimization, and strategic business leadership within global hotel brands. Proven track record in driving RevPAR growth, achieving market leadership (RGI #1), and maximizing profitability across multi-property portfolios. Recognized for building data-driven cultures, delivering sustainable revenue strategies, and partnering with senior stakeholders to achieve strong GOP and margin performance. Seeking a senior commercial leadership role to deliver innovative revenue solutions and long-term value.

Key Achievements – 2025  Led the hotel to 89% full-year occupancy, outperforming budget by +3 pts and LY by +6 pts, delivering AED 69.6M total revenue (+12% YoY).  Drove Rooms Revenue +11% YoY and RevPAR +11% vs LY, achieving RGI Rank #1 for the full year through disciplined pricing and yield strategy.  Increased Rooms Profit by 13% YoY and F&B Profit by 32% YoY, supporting strong GOP growth and margin expansion.  Maintained strong cost discipline with cost per occupied room 6% below budget and GOP margin at 42%, exceeding budget by 2 points.  Recognized as Best Revenue Manager – Q3 2025 across all EMEA hotels, in recognition of outstanding commercial performance and revenue leadership. Professional Experience Cluster Revenue Manager Revenue Management Consolidated Centre – Hilton | May 2022 – Present Portfolio: Waldorf Astoria Ras Al Khaimah, DoubleTree by Hilton Fujairah City, DoubleTree by Hilton Dubai – Business Bay  Provide leadership, coaching, and commercial guidance to on-property revenue and reservations teams across the cluster.  Lead end-to-end revenue strategy across a multi-property luxury and upper-upscale portfolio, delivering sustained RevPAR, RGI, and profitability growth.  Own pricing, forecasting, and demand management strategies, ensuring alignment with commercial objectives and market dynamics.  Partner closely with General Managers, Commercial Directors, Sales, Marketing, and Operations to drive data-led decisions and execution.  Deliver rolling forecasts, risk and opportunity analysis, and performance reviews to senior stakeholders.  Optimize distribution strategy and channel mix, strengthening OTA partnerships while protecting rate integrity.  Drive operational efficiency through disciplined controls, overbooking strategies, and margin-focused decision-making. Cluster Revenue Manager Waldorf Astoria Ras Al Khaimah & Hilton Al Hamra / Al Hamra Residence & Village May 2019 – April 2022  Increased RevPAR by 15% YoY through strategic pricing, segmentation, and distribution optimization.  Delivered consistent market share growth through deep market analysis and competitive benchmarking.  Led group pricing and displacement strategies, unlocking incremental revenue during need periods.  Mentored and developed a multi-property revenue team, strengthening analytical capability and performance delivery. 

Revenue Manager Hilton Sharks Bay Resort – Sharm El Sheikh | Feb 2017 – Apr 2019  Managed revenue strategy for a 629-room resort with 14 F&B outlets and 3 meeting rooms.  Increased ADR by 12% YoY through inventory control, demand segmentation, and targeted promotional strategies.  Worked closely with Reservations and Marketing teams to align commercial objectives and execution.

Bachelor’s Degree – Tourism & Hotels Management Alexandria University | Graduated 2006