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Abu Dab National Exhibition Centre
Hicham Aliouat

Hicham Aliouat

Marketing Manager
Abu Dab National Exhibition Centre


About Hicham Aliouat:

Polished Marketing Manager with over 9 years of B2C and B2B experience shopping malls and retails, with traditional and digital marketing experience. Build and execute the marketing solutions and strategies to drive sales, footfall, attract and retain customers, and established solid corporate brands in 10 different types of malls in UAE and managed marketing budget of 3.5 m CAD.


2022-02 - Current
Head of Marketing Department
Lulu international Group LLC, Abu Dhabi
• Conducted yearly census research to attain market segmentation variables and set SWOT analysis of each mall to identify market opportunities aimed to improve market share, led to very good progress positive reflection in mall's footfall growth by 16% in 2022 and sales volume +14 % across 9 malls,
• Going from market indicators & studies, authored effective marketing strategy including events and campaign calendar, PR, and communication plan (ATL & BTL), by knowing well market and identify right tool to create brand awareness, was able to reduce total marketing cost by 22% while ensuring continuation and service quality,
• In accord with competitor analysis generated unparalleled marketing approach including international shows and large-scale promotions to attract new clients, giant records 16% increase mall visitors in 2022,
• Evaluate all promotions and share ROI report with all business unites along with proper feedback and future suggestions 4 times/ year,
• Overhauled client database gathered from previous events and campaign promotions more than 1.2 m extra touchpoints in last 2 years,
• Provide other business unites (leasing & operation dept) with valuable reports that could impact future decisions or business directions same as Mall sales report, customer behaviors,
• Boost digital marketing performance through classified, paid ads, engaging media content, which led to significant growth 26 % overall in 9 malls in terms of gaining new followers in 2022,


Master's degree
Université 8 Mai 1945 Guelma - Algeria

Bachelor's degree
Marketing and International Trade
Université 8 Mai 1945 Guelma - Algeria

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