Joel Pereira

An enthusiastic, versatile & independent person having more than 15 years of experience in Trade Marketing & Distributor Management across the Lower Gulf Markets & in the field of Export Sales across Germany, Netherlands & the Scandinavian countries.

• Preparing Yearly Marketing Calendar – Channel Wise - Category wise based on the promotions planned, new launches and seasonality and also considering possible Competitors activities.
• Proactively deploy Brand Activation across Key Outlets.
• Prepare Planogram based on Category Management in Key Outlets
• To Plan and execute new product launch with the right price positioning and POSM.
• To plan and execute the on pack promotions on a monthly basis based on LG market requirements.
• To ensure that Monthly Sales Targets are meet with good Gross Profit Margins.
• To Prepare and analyze various Sales Reports in terms of monthly sales progression , category wise sales , outlet wise sales and also make a comparison with the previous year’s sales for the same period and also forecast the Rolling Estimate for the Balance of Year.
• To prepare the yield study of outlet wise display rentals and analyze the ROI of the primary and secondary displays category wise.

Master’s in Business Administration | 2003 Mangalore University, India

Specialization –Finance

Bachelors of Commerce| 2001

St. Aloysius College - University of Mangalore, India