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Results-oriented, energetic and innovative professional having 11 years of progressive management and sales expertise in electronics industry with demonstrated initiative, knowledge and success. Proven track record of increasing revenues, streamlining workflow, delivering superior value to customers resulting in increased referral business.
Bachelor of Engineering in Bio-Medical
AL-MAZHAR DISTRIBUTION LLC (Distributor of STANLEY BLACK+DECKER)
March 2014 – Present
Working as Key Account Manager under the supervision of General Manager Business Development.
- Brand Representative of Stanley Black & Decker in UAE. Taking care of retail and Trade business.
- Specialties: Business start-up, entry to new markets, distributor selection & management, market penetration and business development.
- Developing a portfolio of accounts through new business development.
- In-charge of looking for bring opportunities and for managing the full negotiation and close process with clients from start through to finish.
- Evaluated and increased the channel coverage, in-store share, product visibility and brand awareness by conducting various strategic plans.
- Acted as a liaison between key retailers, marketing agency and Brand Principal for all in-store branding and promotional activities
- To understand the capacity and retail of channel partners, and propose the suitable product portfolio for them.
- Preparing weekly / monthly Sell in / out and compare achievement for assigned targets.
- PSI analysis and forecast for Inventory while considering sales trends.
- Weekly Business review with Brand principal for Sell through and actual Sell out results.
- Managed a team of merchandisers and promoters and delivered comprehensive training on product knowledge and set monthly KPI’s.