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Mohammad Ashfaque Azmi

Mohammad Ashfaque Azmi

Key Account Manager

Sales

Dubai, دبي

Social

About Mohammad Ashfaque Azmi:

Key Account, Customer Development, E- Commerce, Modern Trade FMCG Specialist. Dynamic FMCG professional with 15+ years of experience in focusing on business growth, strategic partnerships, and RTM optimization. Recognized for consistently exceeding revenue targets, driving customer acquisition, and enhancing market share across highly competitive environments. Adept at team leadership, sales forecasting, and cross functional collaboration, ensuring seamless operational execution. Successfully cultivated and strengthened high-impact relationships with leading Key Accounts and Supermarket chains (Carrefour, Lulu, Tamimi, Danube) of KSA. Achieving standout results in territory growth and customer satisfaction. 

Experience

Key Account Manager, Unilever (KSA)

Riyadh
  • Led key account strategies for top-tier retailers, driving business growth and profitability. 
  • Data driven analysis to optimized product positioning and promotional Strategies in specific categories to enhance market share. 
  • Developed and executed Joint Business Plans (JBP) and route-to-market strategies. 
  • Element finalization & Implementation of Global Agreement. 
  • Strengthened retailer partnerships, achieving YOY growth in modern trade and Omni channel segments. 
  • Analyzed market trends to inform strategic decisions and enhance competitive positioning. 
  • Category Management efforts, making informed commercial decisions and ensuring successful activation at store level. 
  • Cultivated strong, lasting relationships with leading Key Accounts and Supermarket chains across Central and Eastern Saudi Arabia. 
  • Acts as the primary point of contact for key clients, building trust and long-term partnerships (Client Management). 
  • Led targeted promotional campaigns, resulting double digit growth in category. 
  • Spearheaded new product launches, ensuring 100% placement in key modern trade outlets. 
  • Improved visibility & merchandising execution, boosting category sales by 19%. 
  • Cross functional collaboration. 
  • Applied Market Insight to Optimize product positioning and boost category Growth. 
  • Team Management & Coaching. 

Education

MBA (Marketing & International Business) 

B.COM (H)

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