Mohammed Zain

A senior communications professional with 16 years' experience specializing in Arabic strategic and corporate communications, Arabic content development and management, media relations planning, government affairs, and CSR communications. Created an event management and communication strategy for the RAK government's first CSR conference that saved 60% of the event's budget by utilizing 
local volunteers, suppliers, and sponsorships. Developed a new PR strategy and media approach for Al Dafrah Municipality, which increased monthly Arabic media coverage by 70%.

Managing Partner , 02/2012 - 06/2022
Mubadra PR & CSR Consultancy

 Led and contributed to market and business development activities, identifying and pursuing new potential client servicing opportunities.
 Planned and implemented Arabic communications for the launch of the UAE government's first cybersecurity center in 
the region, which was covered in over 100 media outlets, including CNN, Reuters, and Sky News.
 Cultivated long-lasting clients' relationships to maintain customer retention.
 Increased efficiency, effectiveness and profitability by managing team productivity, costs and budgets.
 Provided Arabic content management for clients like DCT Abu Dhabi, World Economic Forum, Abu Dhabi Airports, Abu Dhabi Global Market, Abu Dhabi Ports, Dubai Future lFoundation, Abu Dhabi Distribution Company, Saudi Ministry of Culture among others.
 Achieved increased media coverage for clients through result-driven Arabic communications strategies.
Senior Account Manager, 10/2010 - 02/2012
Edelman - Abu Dhabi , UAE
 Recipient of Edelman's Spot Award for delivering outstanding media relations for the Center for Dialogue among Civilizations event in Kuwait.
 Obtained 90% media coverage on the front page of Arabic media for the Emirates Nuclear Energy Corporation (ENEC) 
through the provision of exclusive media content and CEO interviews.
 Assisted the Abu Dhabi Awards for Excellence in Government Performance committee incompleting the award's analysis study by meeting with five participating government 
authorities.
 Utilized proactive regional media relations' approaches and well-targeted CEO media interviews to increase brand exposure and business partnerships for Qatar-based GBI.
 Assisted IDEX communications team with management of more than 400 accredited local, regional, and international media outlets during the event.

 Created and executed a media communications plan for Mubadala's PSN Emirates participation in ADIPIC 2012, resulting in 50+ top tier media coverage, such as Reuters, Bloomberg, CNBC, and USA Today.
 Led Edelman's Arabic innovation team and worked closely with Arabic team members to raise colleagues' awareness of Arabic language and UAE culture.
 Managed Arabic communications and content development for ENEC, ATIC, ADMAF, GBI, Lockheed Martin, YahSat, and UAE National Day Celebration Committee.
Account Manager, 07/2010 - 09/2010
Hill+Knowlton Strategies - Abu Dhabi , UAE
 Provided Arabic communications consultancy for three months to the Abu Dhabi Food Control Authority for internal and external PR campaigns.
Senior Arabic Copywriter , 09/2008 - 07/2010
Porter Novelli - Abu Dhabi , UAE
 Managed Arabic content development for Abu Dhabi Municipal Affairs Department, Emirates Aluminum, and Abu Dhabi Awards.
Arabic Media & Content Officer , 07/2006 - 08/2008
Emirates Environmental Group - Dubai , UAE
 Created Arabic content for the organization publications and marketing materials.
 Planned and managed EEG's media relations.
 Prepared monthly media coverage reports.
 Coordinated with government agencies regarding CSR and environmental campaigns participation.
 

Bachelor of Science: Medical Physics , 2006
UAE University - Al Ain, UAE