Muhammad Sohail

Dynamic digital marketing professional with 4 years of experience specializing in SEO. Seeking a challenging position to apply my expertise in developing and implementing highly effective SEO strategies that drive organic traffic, improve search engine rankings, and increase online visibility. Equipped with a deep understanding of digital marketing principles, including content optimization, keyword research, data analysis, and conversion optimization.

,SEO Lead, Alliance Global Dubai UAE

•  Uncover and fix potential technical SEO issues through weekly audits of AGBL Group product websites, ensuring optimal performance  
• Manage and expand targeted keyword portfolio through comprehensive keyword research, while actively seeking new content opportunities
•   Enhance website UI/UX for improved conversions and engagement rates of landing pages, leveraging SEO insights to suggest impactful changes 
• Monitor website health and track keyword performance using powerful marketing tools such as  Ahref, SEMrush, Microsoft Clarity, and Screaming Frog Offer valuable content recommendations and implement key SEO improvements utilizing Google Search Console, Google Analytics, and Looker Studio 
•  Develop effective link building strategies to secure brand mentions and backlinks from reputable  publications and magazines  
• Stay updated on SEO industry trends, Google Updates and share insights during weekly team meetings, keeping the  team informed and up-to-date on optimization strategies 
• Accomplishment 
• Crafted and executed a SEO strategy for a luxury watches ecommerce store (Timespiece360) Secured Top 3 positions for competitive keywords like "pre-owned Rolex" and "Rolex watch prices in UAE" 
•  Achieved a coveted spot in the top 10 search results for any Rolex-related commercial query in the UAE  • Improved website traffic from 2.5k to 9.3k visitors per month in just 3 months with 28% increase in clicks and 81% increase in impressions count 
• Ranked Luxury Watch Repair Services website (TP Labs) on various competitive keywords like "luxury watch repair", "watch repair dubai" 
• Developed a comprehensive SEO strategy for Agiomix, a leading medical lab in Dubai and ranked website on competitive keywords like "NIPT test Dubai" and "medical laboratory in Dubai"

BS Software Engineering

2015-2019