Mustafa Khatib

A regional executive with 15+ years of experience in media sales, commercial strategy, media
monetization, digital advertising, and partnerships. Mustafa has a proven track record of leading
multifunction teams, he approaches his role with humility and empathy, fostering a safe and inclusive
environment where open communication and trust are prioritized. By empowering team members and
promoting a result-driven mindset, he cultivates a sense of ownership and accountability, leading to
increased productivity and successful project outcomes. With a focus on creating a positive work
culture, he consistently fosters high-performing individuals and teams who collaborate effectively to
drive exceptional results. He is result-oriented, customer-obsessed, a calculated decision maker, and has
an ownership mindset. Mustafa's core competencies are in leadership, management, sales, partnership,
and marketing solutions. Mustafa is multilingual, fluent in English, Arabic, and intermediate in French.
He has a bachelor’s degree in Banking and Finance from the Business and Computer University Class
2004.

Professional Experience:
Founder
NGC – New Generation Consulting, UAE - Lebanon July 19 – present
Mustafa established NGC, a performance marketing company that relies on AI and data collection to
monetize brands campaigns for advertisers. He was involved in the initial stages of establishing the
company, acquiring partnerships with clients and media agencies to accelerate the growth of NGC.
Digital Commercial Director
Abu Dhabi Media Company, UAE Sep 18 – Aug 19
Mustafa managed the digital arm of Abu Dhabi Media Company in the MENA market, brands/assets,
and digital platforms development, revenue stream diversification, such as AD sales, Branded Content,
partnership, monetization, social media, programmatic, and audience extension. He also led the social
media partnerships and content monetization across Snap Inc, Twitter, and META, which increased the
YOY revenue by 6 digits dollar Value on year 1.
Senior Manager/Head of Industry
Choueiri Group, Digital Media Services, UAE March 14- May 18
Mustafa managed the integration of diverse verticals of clients (Luxury/Retail, Automotive, Tourism,
Telco operators, etc.), developed new and existing client relationships, and led the publishers' business
relationship, acting as a consultant to introduce new trends and products across their platforms. He
designed the sales & GTM strategy to grow the business across diversified revenue streams, which
increased revenue YOY, 12% on Year 1, 17% on year 2, USD 22% on Year 3.
Senior Manager
BBC Worldwide March 11- Feb14
Mustafa developed yearly partnerships with government entities and B2B clients in MENA, excluding
UAE, and achieved yearly revenue 7% YOY. He managed the sales and partnership agreements across
diverse clients/industries such as Tech, Automotive, Tourism Boards, Ministries, Telco, and Airlines.
Investment Manager
Omnicom Media Group – OMD Jan 10 – Feb 11
Mustafa led the buying/investment operation of Abu Dhabi clients, such as Etihad Airways, ADAC, ADP,
ADSS, managed the investment strategy of Abu Dhabi government entities to expand their reach and
achieve their KPIs in MENA and globally. He negotiated, sourced, and sealed commercial and media
agreements with key local, regional, and international broadcasters & tech partners
and achieved around 27% net revenue VS previous year.
Account Manager
Al Khaleejiah Advertising and Public Relations Feb 05 – Dec 09
Mustafa supervised 2 representatives, analyzed reports and developed action plans to meet company
objectives. Established positive relationships with clients and provided optimal solutions to meet their
requirements. Mustafa achieved a 19% increase in revenue across a diverse portfolio of
magazines and newspapers in 2009.

Business and computer university