Rafat Azzam

A Medical Representative with excellent background promoting Medicines and Medical Devices and boosting brand image. Identified and built relationships with key decision-makers. Additional skills in Supply Chain Solutions and Drugs Regulation in GCC. Known for consistently maintaining professional appearance and attitude.

Medical Representative - INCUBE FZCO / UAE March 2020 – till present

• Identified potential clients, built relationships, and negotiated contracts. 

• Maintained a database of existing customers and prospective leads using Oddo CRM. 

• Monitored the full life cycle of the products (researching the market, contact existing and potential new clients, conduct presentations and demonstrations on products to potential clients, producing technical and financial, and supervise projects delivery process) 

• Established a wide network and long-term relationships with healthcare providers in variant hospitals, clinics, pharmacies, drug stores and distribution companies. 

• Achieved the sales targets by setting a yearly strategic business plan. 

• Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing, and payment processing. 

• Gathered and analyzed business, market, and competitor information to support development of strategic marketing plan. 

• Focused on drug safety, regulations and traceability following the GS1 international standards. 

Medical Representative - Nawras Pharma / Syria Sep 2017, Jan 2020 

• Developed and executed a comprehensive key accounts sales strategy and plan of action to achieve sales targets. 

• Engaged primary healthcare physicians, specialists and pharmacists in brand awareness and education about the product efficacy and safety profiles to support on-label prescribing for appropriate patients. 

• Achieved daily, weekly, and monthly KPIs. 

• Planned and ran a series of marketing activities on regular basis whether face-to-face or online to enhance customer’s awareness about key brands. 

• Drove sales performance and ensured sales forecasts and assigned budgets meet or exceed the brands, therapeutic area, and territory expectations. 

• Developed and maintain in-depth knowledge of market, regularly gathering insights to develop and grow the business in the assigned key accounts. 

• Took an entrepreneurial approach and operated with a high level of ownership. 

• Continuously developed and improved product knowledge, communication and selling skills through self-learning and active participation in training programs to drive own development. 

• Complied with all regulations regarding interactions with healthcare professionals, distribution of samples, etc. 

• Ensued excellent medical product knowledge and promotional skills. 

• Created detailed reports of sales activities including customer feedback, competitor analysis, and market trends.

Bachelor’s degree 2017 Faculty of Pharmacy, Damascus University