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Raheem Abdul

Raheem Abdul

SOCIAL MEDIA & DIGITAL MARKETING SPECIALIST

Marketing / Advertising / Public Relations

Dubai, دبي

Social

About Raheem Abdul:

I am a go-getter and a tentative young, fervent Digital Marketing Specialist ( Social media as key ) with the drive and ambition to push and steer companies to the next level. In a fast-paced and technological world that’s evolving, I have been able to harness my strong analytical & technical skills to aid decision-making to contribute to the growth of the companies I have worked with.
I have been responsible for developing sound business strategies for online, print and PR for the 38 branches In Real estate, Hospitality, Construction, Charity & Sports.
I oversaw the company’s day-to-day operations and implemented procedures and policies with a vibrant team of creatives.

Experienced Digital Expert ( Facebook, Instagram, Twitter, Youtube ), Paid Media executive ( Google Ads, Facebook Ads Manager & Twitter Ads ) & Content Creator ( Proficiency in Adobe Suite- Premiere Pro, Photoshop & After Effects ) with 8 years of experience. 

Passionate about creating an impact on the digital world on Social media and print

Experience

Digital Marketing Manager & Operations Manager

Premier Advertising, Ruparelia Group March 2018 – May 2022

I have been responsible for developing sound business strategies for online, print and PR for more than 30 companies which are in the fields of Hospitality, Education, Media, Construction, Charity & Sports.- Grew the hotels & resorts to a steady following presence of 30% per year, achieved
average of 47.5% per year as per set KPIs of following, impressions and engagement.
- Management of the Hotels’ Social Media accounts and maintained a record growth of leads by more than 45% across all platforms.
- Increased general engagement rate & leads through the use of organic content.
- Management of the Hotel’s OTA platforms and training: TripAdvisor, GoogleMyBusiness, Booking.com, Hotels.com
- Coordination and scheduling of Email software and SMS to follow up with guests.
With an achieved target of 40% on all brands and implementation of an influencer network.
- Responsible for a $500,000+ budget to be for Paid Media across Facebook, Twitter, GoogleAds & PR campaigns to increase the occupancy of the hotels.
- Lead point of contact for all digital accounts & General Managers
- Built and maintained strong client relationships across all hotels
- Tracking and communicating the progress of digital projects internally and externally
- Assistance in the preparation of digital monthly and weekly reports
- Lead content strategy development, planning and management
- Assisted with collaboration between the digital team and the creative + PR teams
- Created Branding guidelines for all the hotels to ensure proper identity
- Provided digital training and up-skilling of staff
- Safeguarded business growth with the digital department
- Created template forms to be used in the day-to-day operations between clients & vendors.

BRANDS HANDLED: Speke Resort Munyonyo, Munyonyo Commonwealth, Kabira Country Club, Speke Apartments Wampewo, Forest Cottages, Dolphin Suites, Tagore Apartments, Speke Hotel, Calabash Spa & Salon, Speke apartments Kitante, Rajiv Ruparelia Rally Team, Sanyu FM.

Digital Marketing Head

Izumi Restaurant & Lounge | Kayali Restaurant & Lounge January 2018– Present

With a Japanese restaurant opening in a city filled with African and Continental cuisine, it was always going to be difficult to penetrate the market given the rare nature of this kind of cuisine.

4 years ago, I began managing this brand from Day 1 of its launch, and with a strategy of inclusiveness rather than focus on cuisine, it has grown to be one of the top 5 restaurants in Kampala.

Inclusiveness, showcasing clients enjoying their experience rather than focusing on the taste/look of the food as this would further “alienate" the Japanese cuisine. With Instagram being the largest followed platform at 6400 followers, Izumi now receives very spiked reservations/orders count from social media. With both revenue streams, being on-ground and online orders, online orders soared and still shine at $2000 per week. A steady increment of 22.9% each year )

Web Developer & Marketing Advisor

Olive Gardens Hotel
October 2021 - February 2022

Digital Marketing Associate, under Ngazi Juu agency

Latitude 0° Hotel
November 2021 - June 2022

-  Responsible for sales strategies to onboard more than 85% occupancy at the property, while marketing the other branches of the group and not excluding spa, restaurant and gym

-  Achieved 34% increase in website visitors and reduced Bounce rate by 18.4%

Social Media manager cum Head of social media

Speke Resort Munyonyo January 2018 – November 2019

- Ensured implementation of integrated digital marketing strategies and best practice guidelines for Speke Resort Munyonyo, Munyonyo Commonwealth and its restaurant & bar.

-Managed campaigns on digital marketing platforms (Social Media and Websites)

-Implemented local digital marketing campaigns including updates to the websites, social media engagement, paid digital media, and emails among others

-Managed communities ensuring the level of expected service delivered
-Coordinated work with clients to align digital marketing initiatives to ensure smooth and successful execution -Prepared and published weekly, monthly and stand-alone campaign reports on all digital marketing activities.

-  Supervised the transfer of ownership of OTA accounts and cPanel Website transfers during 5 month period.

-  Responsible for the development of a website for the hotel and marketing strategies.

-Continuously stayed up to date on all digital marketing developments and Innovation

-Managed campaigns on digital marketing platforms with #VisitMunyonyo standing out the most, and still runs through the online community that visits the resort. This was successfully executed with a strategy for influencers on a one-off to leave a lasting brand awareness campaign that runs off organic content. With 1450 posts tagged organically across Instagram & Twitter. (Social Media and Websites) The goal was to make Speke Resort the “hip” place that everyone in town has to take a photo at.

-Implemented local digital marketing campaigns including updates to the websites ( Mini expat sites that appeal to the ex-pat community ) , social media groups

-Coordinated work with external clients who partnered with Speke Resort & Munyonyo Commonwealth to align digital marketing initiatives to ensure smooth and successful execution e.g. The Royal Ascot Goat Races in 2018 and 2019, Jazz Safari, Ginuwine concert

-Prepared and published weekly, monthly and stand-alone campaign reports on all digital marketing activities & ensured all negative sentiments are controlled within a timeline of 2-6 hours before having an impact.

Digital Transformation Advisor

Shakhnovskiy Foundation – Remote role in Russia 2016 – 2017 ( Internship )

Digital Marketing Head

Seamless Uganda 2016 ( Internship )

Social Media Trainee under Google Skills for Africa

Blu Flamingo Africa 2015 - 2016

Education

- MAKERERE UNIVERSITY

BSc. Computer Science ( 2017 – 2019 ) * incomplete till 2nd out of 3 years

- SEETA HIGH SCHOOL
Major in Physics, Economics, Mathematics and ICT ( 2011 – 2016 )

- US NAVAL ACADEMY TRAINING IN ETHICAL & TECHNICAL ENTREPRENEURSHIP

ICT SYSTEMS & ECONOMICS ( 2016 )

CERTIFICATIONS:

-!  Facebook Blueprint certification

-!  Twitter Flight school

-!  Digital Marketing – Hubspot academy

-!  Google Analytics Certification

-!  Digital Marketing Schools

-!  Hootsuite Social Marketing Certification

!

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