Rosa Metra

I am a highly accomplished Change Manager with over 20 years of experience leading successful business change initiatives across a wide range of disciplines. My expertise spans technology implementations (including ERPs and CRMs), compliance adaptations, process improvements, cultural shifts, and the development of new ways of working. I possess extensive experience in ensuring compliance with regulation programs for whiwh I leverage behavioral frameworks to foster organizational resilience and expedite the adoption of new working methods. I have a proven track record of driving global initiatives, ensuring smooth transitions and fostering lasting change within organizations.

Change Management Leader (2003 - Present)
Kering & Gucci (2023-2024): Led a comprehensive health assessment of their ERP and CRM, evaluating program framework capabilities and business readiness. Identified improvement areas and proposed a Center of Excellence model for enhanced governance.
Led a comprehensive health assessment of their Clouds, evaluating the following:
Program Framework Capabilities: Analyzed the effectiveness of existing methodologies for project delivery, change management, and business continuity (BAU).
Business Readiness: Assessed stakeholder awareness, training needs, and potential risks associated with the Salesforce implementation.
Compliance with Regulation Programs:
Evaluated alignment with relevant data privacy regulations and industry best practices. Identified key improvement areas across program management, change adoption, and regulatory compliance.
Developed and proposed a Center of Excellence model to:
Enhance governance by establishing clear ownership and accountability for program processes. Foster collaboration and knowledge sharing across Marketing, Service, and IT teams.
Ensure ongoing adherence to regulatory requirements and best practices.
Salesforce EMEA & Clients (2020-2023): Partnered with prestigious clients (Mercedes-Benz, Gucci, Unilever) to design and execute customized change management plans. Facilitated workshops, developed training materials, and drove user adoption of new technologies, mainly ERP, SAP, SAP Fiori, S/4HANA, and processes.
Partnered with prestigious clients (Mercedes-Benz, Gucci, Unilever) to design and execute customized change management plans that addressed:
Business Process Optimization: Streamlined workflows and user experiences to maximize the benefits of Salesforce implementations.
User Adoption & Training: Developed user-centric training materials and facilitated workshops to drive user proficiency and minimize resistance to change.
Compliance Regulation Change Management:
Assessed the impact of new regulations (e.g., GDPR, CCPA) on Salesforce configurations and user practices.
Developed change management strategies to ensure compliance with evolving regulatory requirements.
Partnered with clients' legal and compliance teams to ensure alignment between business
processes and regulations.
Leveraged the "Vision to KPIs" manifesto to establish clear success metrics for change initiatives and track user adoption rates of their ERP, SAP, SAP Fiori, S/4HANA systems.
Collaborated with leadership, HR, IT, and business stakeholders to ensure a smooth transition to new technologies and processes.

Designed and implemented program strategies for ERP, SAP, SAP Fiori, S/4HANA, and Salesforce implementations, ensuring a smooth transition for Supply Chain and Finance teams:
Change Impact Assessment: Conducted thorough assessments to identify potential disruptions to workflows, roles, and skillsets due to the new systems. (**Aligned with managing change impacts)*) Compliance Regulation Change Management: (**New bullet point)*)
Evaluated the impact of new regulations on data management practices within the implemented systems (ERP, SAP, SAP Fiori, S/4HANA, Salesforce).
Developed change management plans to ensure compliance with regulations and mitigate potential risks.
Partnered with IT and compliance teams to configure systems for adherence to relevant
regulations.
System and Process Optimization: Streamlined workflows and user experience to maximize the benefits of the new technologies.
Training and User Adoption: Developed user-centric training materials and facilitated workshops to drive user proficiency and minimize resistance to change.
Collaborated with stakeholders across Supply Chain, Finance, IT, and HR to manage change impacts, build user support networks, and address concerns throughout the implementation process.
Previous Roles (2003-2018): Held change management positions at Danfoss, British Airways, Hitachi Consulting, CBX Supply Chain, and CareerBuilder. Led change initiatives for diverse ERP implementations, cloud-based solutions, acquisitions, and platform migrations.
Led change initiatives for diverse projects at Danfoss, British Airways, Hitachi Consulting, CBX Supply Chain, and CareerBuilder, including:
ERP Implementations: Managed the change impact on business processes, user roles, and skillsets for smooth adoption of new ERP systems. (**Aligned with managing change impacts)*)
Cloud-Based Solutions: Developed and implemented change management plans for transitioning to cloud-based solutions, ensuring user awareness and training for the new platform.
Acquisitions: Led change management activities during acquisitions, facilitating cultural integration, communication, and process harmonization between merging entities.
Platform Migrations: Designed and executed change management strategies for platform migrations, minimizing disruptions and ensuring user proficiency in the new environment.
Incorporated Compliance Considerations: Maintained awareness of relevant regulations and industry best practices during change initiatives, raising potential compliance concerns and collaborating with

MA Events Marketing Management, London metropolitan university

 BA sciences and technologies of communications, IILM university Milan

 Change Management Frameworks
PROSCI Change Practitioner Certification
PROSCI Advanced Change Practitioner Certification
PROSCI Train the Trainer Certification
Kotter's 8-Step Change Model
APMG Change Management BIG4’s Change Management Methodologies
Project Management Frameworks:
SCALEDAgile ICP-AGILE ICP-ACC-AGILE
Lean Project Management Training by CareerBuilder & Xebia.fr, Paris
Retail Brand Management - University of the Arts London, Dubai
Master in Marketing Events Management-London Metropolitan University, London
Bachelor in Sciences and Technologies of Communication-University of Milano IULM University, Milan (Italy) and Paris XII University, Paris (France)
Diploma in Accountancy and Business-Instito Tecnico Faravelli (ITCG), Pavia (Italy) Courses
Languages
Italian: mother tongue
English: fluent level of reading, writing and verbal French: fluent level of reading, writing and verbal Spanish: Good level of reading, writing and verbal German: basic level of reading and verbal language
Change Management skills:
Change Management Methodologies: Familiarity with various methodologies, such as Prosci ADKAR, Kotter's 8-Step Change Model, etc.
Change Management Deliverables: Case for Change, Vision Manifesto, Stakeholder Analysis, Risk Assessment, Communication Plan, ROI to Adoption KPIs and Benefit Tracker, Readiness Assessment, Change Network, Regulatory Change Impact Assessment (New), Role Mapping, Training Needs Analysis, Training Curriculum, Training Material Development, Training Delivery, Post Go Live Support.
Regulatory Change Management: Ability to assess the impact of new regulations on business processes, user roles, and systems. Develop and implement change management strategies to ensure compliance and mitigate potential risks. Partner with stakeholders to navigate regulatory changes and ensure alignment with business objectives. (New)
Additional Skills
Project Management
Communication Skills
Computer Skills (List specific programs) Data Analysis
Problem-Solving Skills
Leadership Skills
Coaching and Training
Technology Awareness
Risk Management
Project Evaluation
Monitoring and Reporting