Rusul Mahdi

A results-driven Senior Sales Manager and trained Associate Certified Coach with over 5 years of experience leading high-performing global teams to surpass revenue targets and achieve professional growth. Expertise in developing high-impact sales strategies, coaching for exceptional performance and fostering a culture of operational excellence. Proven ability to drive change management, address critical business challenges and spearhead account development initiatives to secure new clients and expand market share while collaborating with global stakeholders to deliver business outcomes. Relocating to the UAE in April and actively seeking my next opportunity as a Sales Manager, where I can leverage my expertise in sales leadership and strategic growth to drive impactful results

PitchBook Data

MANAGER, EMEA SALES DEVELOPMENT | June 2023 – Present

Currently leading a high-performing team of EMEA Sales Representatives to drive pipeline growth and scaling the business by coaching and implementing best practices for both inbound and outbound activities in the B2B fintech space, focused on PE/VC, Family Office, IBs, M&A and Credit ecosystems. Additionally, focusing on lead generation in the MENA and APAC regions to expand market reach.

Delivering impactful coaching focused on MEDDIC sales methodology, competitive analysis and data-driven strategies, equipping the team to refine messaging and stay ahead of market trends. Collaborating closely with key stakeholders such as AEs, Marketing and Revenue Operations teams to drive sales campaigns and provide strategic insights and data-driven forecasts to optimise lead generation, conversion rates and revenue performance. These efforts directly contribute to the company’s growth trajectory and ensure sustained success across regions.

• Exceeding target by 137 % during the initial month on quota.
• Surpassed 2024 performance targets at 120% TTM (Trailing Twelve Months).
• Achieved 100% of the 2024 annual revenue goal by implementing targeted pipeline optimisation strategies.

Salesforce

SENIOR HEAD OF ACCOUNT DEVELOPMENT - NORDICS | Feb 2023 - May 2023 

Promoted to Senior Sales Manager for consistently surpassing sales targets and aligning with the company’s strategic vision/roadmap.

HEAD OF ACCOUNT DEVELOPMENT - NORDICS | Oct 2021 - Jan 2023 

Managed a team of Business Development Representatives across the Nordic region, driving lead generation to achieve revenue targets across all territories. Spearheaded strategies to optimise pipeline management and improve team efficiency by leveraging data and analytics to identify trends, forecast growth and shape go-to-market (GTM) strategies. 

Collaborated with global cross-functional teams to execute impactful sales campaigns, generating high-quality leads and opportunities. Focused on improving team performance through tailored coaching and mentorship, while partnering with recruitment to scale the department with quality hires aligned with growth objectives.

• Rolling 6-month attainment at 118% for the 2023 financial year.
• Hired and expanded the team by 75% in 2022, with a focus on diversity, coaching and mentorship.
• Awarded the 2022 EMEA Salesforce Great Leader Award in recognition of fostering a collaborative team environment that led the Nordics region to achieve its performance goals.

Fisher Investments Europe

EUROPEAN GROUP MANAGER | May 2019 - Oct 2021

Led a team of 10+ European Investment Associates, driving client acquisition and market expansion across Europe. Developed strategies for onboarding high-net-worth individuals with over £250k in liquid assets, contributing to significant portfolio growth. Managed team performance and investment portfolio analysis, ensuring alignment with the firm’s asset management objectives.

Supported the onboarding of new clients and provided ongoing assistance to existing clients, fostering strong relationships and ensuring long-term client retention. Collaborated with senior leadership to enhance operational efficiency and partnered with Managing Directors and Account Executives to drive continuous service improvements for increased revenue and retention.   

• Coached team members to strategically collaborate with AEs to exceed 100% of KPI targets, while ensuring accurate and thorough portfolio investment analysis.
• Delivered targeted training sessions to AEs on pension products and regulatory insights, enhancing their ability to address client concerns and tailor solutions effectively, improving the close rate by 20 %.
• Doubled the team size by consistently recruiting and onboarding top-tier talent.

INVESTMENT ASSOCIATE | Nov 2017 - Apr 2019 

Regularly assessed financial investment portfolios, identified trends and delivered actionable insights to enhance performance and optimise asset allocation strategies. Collaborated closely with Senior Management and Compliance teams on high-priority projects, applying critical thinking and problem-solving skills to improve operational efficiency and support business growth.

• Awarded as the Best Investment Associate 2018 among 40 Associates.
• Successfully secured and onboarded the largest client deal in Europe, valued at over $10M.

Education & Professional Development

Business Management & Accounting, Associate Degree | Berkeley College, New York, US | 2016 

• Awarded a scholarship for outstanding achievements.
• Graduated with the Highest Honor, Summa Cum Laude, achieving a GPA of 3.9/4.0.

Economics & Business Administration, Bachelor’s Degree | University of Gavle, Sweden | 2012 

• Graduated with High Honors, showcasing strong academic achievement in business principles and economic theory. 

Certifications

International Coach Federation | Accredited Certified Coach | June 2023

• Completed 60 hours of specialised coach training and 100 hours of client-facing coaching experience.

Languages 

English - Full Professional Proficiency I Swedish - Native Proficiency I Arabic - Limited Working Proficiency