Saba Naaz

Results-driven Marketing executive with

overall 8+ years of experience in leveraging

data analytics and leading successful

marketing campaigns, managing event

budgets to drive brand awareness and

customer engagement. Proficient in utilizing

tools such as Power BI, Google Analytics,

Salesforce, and Looker Studio for insightful

decision-making and strategic planning.

Proven ability to execute EDM management

and analysis, organize impactful events, and

deliver data-driven insights that enhance

marketing effectiveness.

➢ Lead the planning, execution, and analysis of marketing campaigns, resulting

in a 12% increase in brand awareness and customer engagement.

➢ Utilized Power BI, Looker Studio, and Google Analytics to analyze market

trends and consumer behavior, delivering actionable insights to improve

campaign effectiveness.

➢ KPI Monitoring: Month closing and report consolidation for category.

➢ Led pricing strategy development and implementation, ensuring profitability

and market competitiveness across regions and achieve 21% in Net sales in

Apr’25

➢ Managed EDM campaigns in Salesforce, achieving a 30% open rate and 9%

click-through rate, contributing to overall sales growth and 15% increase in

customer retention.

➢ Oversaw event budget management, successfully organizing brand

awareness events that attracted over 100+ attendees and generated

significant media coverage.

➢ Successfully launched new products, coordinating timeline, go-to- market

plans and promotional activities.

➢ Developed and implemented data-driven strategies that optimized

marketing spend and improved ROI.

Bachelors in technologyIndia