Sabyasachi Bala

I possess an MBA in Marketing Management from the Amity University Dubai which leverages my work experience with commercial and practical knowhow. My work experience is varied spanning different industries such as Architectural consulting, IT in sales & marketing consulting & important skills learnt and mastered include peoples skills, project management and commercial awareness. My strengths include strong communication and negotiation skills, organizational abilities, ease of interaction with varied customers and management professionals at the highest levels and the ability to adapt quickly to any work environment and to remain calm under pressure.

Marketing Executive at Alchemy Human Resources Consultancy (June, 2018 to Feb, 2022)

Achievements: 

1. Implemented an online campaign that increased the online subscriptions by 28%.
2. Significantly increased lead generation & increasing leads (by 30%) within a limited budget product, channeling through MS Office & social media marketing. 
3. Created a new format for reporting and presenting the sales, customer engagement and Google Ads reports that shortened the no of meetings by 35% during the last 4 months. 
4. Updated and monitored the Bid Strategy in Google Ads that resulted in a CTR increased by 3.35% in the first month. 
5. Located & proposed new potential B2B business by contacting potential & new clients & attending networking events which resulted in 3 new strategic marketing events. 
6. Successfully cooperated & communicated within the team and coordinated communications between the Marketing, development & sales department. 
   1. Increased performance by showing marketing to relevant clients accurately & improved company business website.

1. MBA in Marketing from Amity University Dubai (2016-18)
2. B.Tech in Mechanical Engineering from West Bengal University of Technology (2011-15)