Safinaz Al Kholy

SAFINAZ AL KHOLY
SENIOR MARKETING & BUSINESS DEVELOPMENT MANAGER HEALTH CARE INDUSTRY
PROFILE
Dynamic and service focused professional with 15+ years of extensive experience in business development, sales, client and account relationship management strategies in the healthcare, Events Management and pharmaceutical industry.
Dependable and results oriented with in- depth knowledge of professional medical principles and techniques.
Efficient and highly motivated with advanced organization, coordination, and presentation abilities, with a record of accomplishment in improving sales and customer relations to ensure profit turnarounds.
Proactive with excellent interpersonal and communication skills, experienced in working with different personalities including clients and vendors as well as working on own initiative.

SENIOR MARKETING & BUSINESS DEVELOPMENT MANAGER
HEALTHBAY DAY SURGERY&CLINICS GROUP - UAE AUG 2021-PRESENT
BUSINESS DEVELOPMENT & EVENTS MANAGER
AL ZAHRA HOSPITAL - UAE
DEC 2021-AUG 2022
• Develops a business plan and sales strategy that ensures accomplishment of hospital sales goals and profitability
• Actively promote the Health Care portfolio generating new business opportunities
• Prospect and Develop new accounts
• Responsible for creating, monitoring and revising lead generation
plans to ensure a substantive business opportunity pipeline within
specific accounts.
• Responsible for providing adequate medical and commercial
services
• Work collaboratively with relevant stakeholders to develop
proposals for structuring and negotiating a range of deals
• Close coordination with marketing, insurance department & take
appropriate measures to increase the footfalls
• Responsible for conducting DHA accredited CMEs
• Approaching the surgeons to get a privilege in the hospital to use
the facilities (OT, Radiology, Lab, Pharmacy and all IP services) to
increase the inpatient volume & income.
• Tie up with international Medical Tourism Companies in & out the
country.
- Conducting a CME Event in monthly basis sponsored by
pharmaceutical companies in collaboration with the hospital.
• Recruiting local & International Speakers.
• Doing all accreditations process.
• Handling the delegates.
• Brainstorming and implementing event plans and concepts.
• Handling budgeting and invoicing.
• Liaising and negotiating with vendors. • Negotiating sponsorship deals.
• Handling logistics.
• Updating senior management.
   
COMPETENCIES
1. Organizational skills
2. Communication skills
3. Interpersonal skills
4. Negotiating skills
5. Collaboration skills
6. Problem-solving skills
7. Analytical skills
8. Self-motivated
9. Business acumen
10. Flexibility and adaptability
ACADEMIC QUALIFICATIONS
Master in Entrepreneurship in emerging economies – Harvard University ‘2020.
High Diploma in Tour Guiding - Higher Institute of Tourism – 2012
Bachelor Degree of Social Works - Helwan University – 2007
ACCREDITATIONS
Fundraising Diploma from the American Association of Continuing
Education – USA ‘2021
CPHQ – American Association of Continuing Medical Education ‘2018
EVENTS & EXHIBITIONS ATTENDED
Arab Health 2012-2022 (UAE)
Arab Pediatric Medical Congress (UAE) Kuwait Medical Exhibition
Oman Health Exhibition and conference UAE Cancer Congress
China DHA Medical Tourism Road Show DXH-Dubai Forum
• Managing branding and communication.
• Developing event feedback surveys.
• Obtaining permits.
• Handling post-event reports.

ACADEMIC QUALIFICATIONS
Master in Entrepreneurship in emerging economies – Harvard University ‘2020.
High Diploma in Tour Guiding - Higher Institute of Tourism – 2012
Bachelor Degree of Social Works - Helwan University – 2007