Sruthi Pillai

Accomplished Area Sales Manager with over 11 years of experience in sales and management within the engineering industry, specialized in process instrumentation and currently handling EPC project business across the UAE. 

Focuses on new business development, generating sales-qualified leads to convert them into orders, alongside formulating strategic pricing and competitor analysis. 

A mentor and trainer, enhancing the capabilities of young engineering professionals in global project management, particularly tailored to Middle Eastern market demands. 

Strong educational background with an MBA in Marketing Management and a Bachelor of Engineering degree in Electronics & Communication.

Seasoned Sales Engineer transitioned to Sales Manager, currently managing the EPC Projects business in the whole UAE, with direct reporting to the Business Model Director of EPC - MENAT region.

Initiate new business campaigns and developed a value-added service list in a competitive market through close collaboration with the marketing team.

Experience handling major projects with big EPC’s in the region such as NPCC, PETROFAC, SAIPEM, CPECC, MCDERMOTT to small/ medium EPC’s such as GALFAR, ROBTSTONE, PROSERV etc.

Discovering and securing new business opportunities, boosting businesses in cross-selling market and subsequently increasing annual sales targets.

Managing complete sales operations, daily CRM activities, organizing meetings, customer visits, and conducting monthly pipeline reviews with team members to evaluate sales performance.

Generate monthly sales reports and performance matrices for management review, created sales presentations, webinars, campaigns, and organizing Lunch & learn sessions for site engineers and conducting client feedback assessment campaigns to align with corporate goals.

Training a team of young professionals at the global Project Management Office in Pune, India, to assist the Global PMO team with Middle East project inquiries, which exceeded the projected 2023 sales target by 20% only by analyzing white- spots.

Formulate pricing strategies, perform technical/commercial positioning exercises by competitor analysis, and ensure early engagements in ADNOC Mega projects from FEED level.

JAIPUR NATIONAL UNIVERSITY, INDIA

2017-2019

• Masters in Business Administration (MBA) – Marketing Management

ANNA UNIVERSITY, INDIA

2008-2012
• Bachelor of Engineering - Electronics & Communication