Sushil Tripathi

12 years of experience in Driving Digital Transformation & Growth. Planning, Execution & Managing successful Marketing Campaigns. Proven Leadership Skills in Developing, Directing, and Motivating team of Marketing Professionals. Transforming Businesses from Retail to e-Commerce. Leveraging Data, Automation, and Omni-channel Performance Strategies.

Performance Director | October 2020 – Present

Wavemaker – UAE

• Responsible for Delivering End-to-End Digital Projects
• Drive Digital Maturity and Transformation across all the Clients
• Lead on Creation & Implementation of Processes to simplify daily tasks.
• Drive Automation of Planning, Reporting & Optimization to save man hours.
• Drive Data Strategy & Growth Opportunities across platforms.
• Lead on JBP’s with Media Partners to delivers the best possible for the Clients.
• Conduct Trainings for Clients & Internal Teams
• Lead on Full Funnel Media Strategy for Product Launches.
• Lead on Audience Strategy for Precise & Efficient Targeting
• Oversee Media Activations & Reporting
• Generate Insights & Optimization Strategy
• Identify & Evaluate New Channels & Partners to scale the business.
• Identify Media KPI’s & Set Benchmarks per Market/ Product/ Platform etc.

Head of Digital | February 2020 to September 20220

Apparel Group (Retail) – UAE

• Driving Digital Strategy and Operation
• Planning, Budgeting and Execution of ROI focused campaigns
• Launch e-commerce websites for Brands
• Coordinating with stakeholders for individual Brands
• Coordinating with Agencies and Media Partners

Performance Manager | July 2017 to January 2020

Havas Media (Digital Performance Agency) – UAE

• Creation of Yearly, Quarterly & Monthly Media Plans.
• Lead on Media Activation
• Automation of Reporting & Analysis
• Train and Lead a Performance Team.
• Data Visualization and Attribution Model
• Liaising with Multiple Stakeholders for Individual Markets.
• Responsible for achieving Business KPI’s.

Bachelor in Business Management