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Highly driven Sales, Marketing, and Commercial Manager with extensive experience in developing efficient sales strategies and maximising brand awareness through increased market penetration and new market development. Proven success in utilising proficient communication and client management skills to cultivate tactical partnerships and accelerate business growth. Aptitude for managing diverse projects with solid track record in training, mentoring, and supervising productive teams.
Currently pursuing MBA in Dubai. Completed insightful trainings and certifications related to business improvement and strategy.
Dubai Airports, Dubai, UAE Aug 25 2013 – Mar 5 2021
Concession Revenue Manager
Collaborated with partners in orchestrating all aspects of business development, including identifying and advancing new revenue, defining and negotiating new and existing commercial contracts, and managing stakeholder relationships with 60+ brands to propel project success. Ensured operational readiness of new enterprises and examined products, service offerings, promotions, prices, and brand events. Produced monthly/annual reports and budget forecasts and supported marketing teams in generating promotional content. Oversaw relationships between Dubai Airports (DA) and retail outlets to improve customer experience and increase revenue.
- Created new concepts including Wi4Go, Book My WiFi, Atlantis’ DXB gift card, MBME payment machines, rentalcars.com, and Spinneys.
- Applied international best practices and successful concepts to streamline contract tenders, and renewal processes.
- Directed DXB vending machines and launched 100+ vending machines as part of project.
- Boosted revenue through championing new business improvements of car rental and valet business in DXB and DWC airports.
- Leveraged knowledge of key drivers of international commercial business and applied understanding of commercial contracts to furnished positive and productive relationships with clients and government stakeholders, influencing decision making and becoming trusted advisor on outlet strategy.
- Created and led Commercial Group’s sustainability program strategy with multiple stakeholders and 200+ brands in retail and food & beverage, resulting in the introduction of “Single-Use Plastic Ban” campaign in 2019.
- Selected as finalist for Best Field Employee in Dubai Government Excellence Program Awards in 2018.
- Played pivotal role in achieving 40% of annual retail concession income.
- Introduced 10% increase in commercial space value resulting in increased revenue.
- Established “COVID-19 Re-opening Guideline for Retail Concessions" upon return from lockdown in July 2020, effectively streamlining return to business operations for retail outlets.
- Conducted exhaustive examinations on outlets’ auditing and sales reports post lockdown to recover revenue lost while enhancing DA compliance and truthfulness reputation.
Cupola Group, Dubai, UAE June 2010 – July 2013
Sales and Marketing Assistant Manager
Guaranteed accomplishment of 100% sales targets for business in Middle East and Africa by adequately mentoring sales teams. Formulated and projected monthly and annual plans while guiding negotiations with key vendors. Coordinated Visa and MasterCard approvals, facilitated organisational audits, and guaranteed compliance in manufacturing of financial cards. Optimised revenue for partners by overseeing contract negotiations, operational solutions, and tender preparations while obtaining accounts in new market.
- Achieved 100% approval ratings on Visa & MasterCard audits essential for demonstrating quality and security assurance to customers.
- Leveraged client relationship management expertise and administered consistent updates to product and services to accounts in KSA, Qatar, Kuwait, Cameroon, Morocco, Nigeria to successfully meet sales targets.
- Instituted new accounts including Sales Lead generation projects in telesales activity.
What kind of projects is Tadd Farrugia looking for?
Aviation, Airport, Retail, Travel Retail, Leasing, Property Leasing, Commercial