Vanessa Rassa

Experienced digital marketer specializing in social media, organic content creation, and utilizing key online tools. With over 8 years of marketing and communications experience in the Latin American gaming and esports industry, I have a proven track record of delivering outstanding results. 
Skilled in planning short video content and working with influencers, content creators (nano, micro and macro), and brands, I bring a strong understanding of social media and a team-oriented approach to my work. 

My expertise in staying ahead of the latest trends and deep understanding of Gen Z and Millennial audiences allows me to drive successful campaigns. My interest in UGC for influencers, content creators, brands, and my own digital presence as @hellovanu keeps me at the forefront of digital marketing innovation. ✨

Colombian in UAE. 🇦🇪

VURSE
Content Creator Partnership Manager

Proactively reach out to creators globally, successfully onboarding them through various channels.
Create tailored content strategies for individual talents, draft agreements, and negotiate successful outcomes.
Build and maintain a robust network within the creator economy for continuous prospecting.
Work with the marketing team to create optimal launch campaigns with content creators.

TIKTOK
Market Research Analyst - Content Specialist

Conduct ongoing research and analysis of the Colombian market for TikTok.
Monitor and analyze the behavior of local and Latin American content creators.
Review competitors in the region, manage gaming groups, and explore potential partnerships.

GGTECH
Community Agent - Riot Games

Collaborate with RIOT GAMES communities in Latin America for games including League of Legends and VALORANT.
Provide guidance to community leaders on developer communication and activities.
Analyze metrics and data for reports on various digital platforms.
Plan and execute activities, giveaways, and campaigns with community leaders.

VSG LATAM
Brand and Influencer Manager

Develop and execute brand and influencer strategy for Colombia and the region.
Grow the community of content creators, influencers, and community leaders.
Plan, execute, and track marketing campaigns through KOL initiatives.
Coordinate brand guidelines budget and manage a group of KOLs in Colombia and Latin America.
Led TikTok growth strategy, achieving +100,000 followers and over 500,000 likes.

LVP (League of Video Game Professionals)
Communications Manager

Develop and execute social media content strategies for Esports tournaments.
Expand social media content skills onto new organic channels including Reddit, Twitch, and TikTok.
Plan and execute co-branded campaigns with brand partnerships for live shows and tournaments.
Act as a communication bridge between players and LVP regarding all tournament and league communication efforts.

Community Manager

Develop and execute social media strategies for various Esports tournaments.
Collaborate with international digital teams to execute local campaigns.
Work with external Colombian brand partners for co-branded campaigns.
Provide customer service through social media channels for player and community inquiries.

DATAGRAN
Social Media Manager

Came up with a social media growth strategy plan.
Created organic content for AdOptimizer (now BRIGHT Marketing tool).
Actively listened to social media trends and analyzed data.
Interacted with users through various social media channels.

DISRUPTIVE INNOVATIONS
Copywritting

Created creative website copies for the ZALVADORA website.
Contributed to the UX and UI process to enhance navigation experience.
Generated content for social media, email campaigns, and paid advertising.

DDB Colombia
Web Copywriter - Freelance

Produced creative copy for BBVA bank posts, tweets, and social media applications.
Engaged with users through social media channels.
Created and monitored both organic and paid content for brand positioning.
Collaborated with a team of digital marketing experts in successfully executing campaigns.
This comprehensive overview highlights your extensive experience, showcasing your diverse skills in digital marketing, community management, and brand strategy across various notable companies in the gaming and esports industry.

Up n’ Beyond (Current Company Name: Level Up)
Social Media Manager

Manage social media campaigns for Smite and Esports Smite in Latin America.
Develop and execute social media strategies, including customer service channels and community building initiatives.
Create scripts for online branded videos and tutorials, participate in forums, and produce content for YouTube and Twitch.
Compile and distribute monthly metric reports, ensuring exceptional customer service for power users.
Collaborate with Hi-Rez Studios in Atlanta, GA, USA, for accurate Spanish localization and voice dubbing.
Hosted Copa SMITE Latinoamérica in 2015 and 2016, promoting the cosplay scene in Latin America.

Community Manager

Create content plans for Tencent games in Latin America, focusing on SMITE for HiRez Studios.
Manage social media campaigns, content, and customer service for Smite and Esports Smite in the Latin American market.
Develop effective social media strategies, achieving an 85% response rate through Facebook and Twitter.
Participate in voice localization with Pink Noise company in Mexico.
Define and maintain community strategy, moderation policies, and outreach initiatives.
Host Copa SMITE Latinoamérica in 2015 and 2016, recruit teams via social media, and boost the cosplay scene in Latin America.

Bachelor's Degree: Professional in Advertising
Diploma: Digital Marketing
Certification META - Meta Certified Digital Marketing Associate
Certification TikTok - 101
Certification TikTok - Small Business
Certification TikTok Ads Masterclass - Udemy
Certification Meta Social Media Marketing Professional Certificate - Coursera
Certification Twitch Gameplan - Marketing on Twitch