Vishnu Ravindranath

Top-performing business leader with extensive success driving year-over-year sales growth and managing profitable growth in complex, highly competitive markets

Marketing, sales and negotiation expertise, with a talent of aligning key decision-makers in different cultures, instilling common goals and executing new business expansion opportunities in GCC. Extensive knowledge of the retail industry in UAE in both start-up and mature markets as well as B2B & B2C brilliance forming a basis for effective market penetration and channel development.

Sales & Business Development Manager                                                                                                                      Feb 2016 - Present

Archers Gifts FZ-LLC, RAK

Archers Gifts is a business to business(B2B) solutions company undertaking direct FMCG marketing projects, promoting luxury brands, selling premium leather goods, and supporting established projects at exhibitions, roadshows, product launches, etc. 

Highlights

• Driving force behind heightened business performance and effective ATL & BTL strategy implementations and setting the strategic roadmap for growth and expansion.
• Brought to the table 12 major national accounts and prestigious deals for accelerating growth with sustained profitability.
• Leveraging powerful direct mail/catalog campaigns to boost revenues and profits combined with integrated e-commerce and email marketing channels.
• Registered B2B achievements spanning web, email, digital media, magazine, catalog and e-commerce marketing.

Key Responsibilities

Brand Building and Management 

• Hand-picked to establish long-term strategies for devising holistic digital marketing plans, promoting brands, empowering customer acquisitions, market activation, and consolidation of key accounts.
• Owning portfolio P&L accountability & big picture strategy that builds businesses, drives missions, generate positive ROI and measurable market leadership and growth.
• Researching markets and customer requirements; developing smart BTL strategies as well as visiting customers personally and offering presentations and product samples and offering them some compelling new proposals.
• Providing expert analysis and evaluation to client companies regarding current competitive positioning and key decision-makers.
• Developing brand communication strategy, brand positioning statement, effective campaigns to create a lasting impression of company image, products/ services.
• Providing all-inclusive business consultation to reinvigorate the business including the execution of winning sales, strategies, action plans to achieve established targets and pleasing merchandising activities
• Empowering sales & marketing team to perform to their peak and conducting brainstorming sessions during periodic meetings and enabling them to attain KPIs.
• Commanding the development and implementation of merchandise strategy and tactical plans for multiple product categories. Tracking all Company Assets placed in market for cost reduction and efficiency enhancements.  

Sales & Marketing Manager                                                                                                                                          May 2015 – Feb 2016                
RNV Express Courier Co. LLC, Dubai

RNV was an entrepreneurial start-up venture by several industry contacts, which later on merged with one of the locally established Courier businesses                                                                                                                                                                                       

Highlights

• Instrumental in setting up a business from grass root level by applying industry experience of DHL.
• Played a crucial role in collaborating with several local & multinational companies to acquire numerous corporate accounts and partnered with several co-loaders.

Key Responsibilities

• Devised key sales, marketing and business strategies through innovative thinking, corporate strategic planning and optimal management of resources in view of achieving organizational objectives at an optimal pace.
• Orchestrated seamless integration of planned strategies/ policies; regularly evaluated reports on business activities/performance/ issues/ opportunities while effecting requisite course of action.
• Set realistic operational goals and annual budgets to establish a result-focused environment with precise performance parameters together while deploying actions that are consistent with overall organization’s vision and mission.

Key Accounts Executive & Customer Service                                                                                                         Apr 2007 – Apr 2015 

DHL Express Worldwide & Logistics, Dubai

DHL is the leading global brand in the logistics industry, offering an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport.

Highlights

• Established, tracked and closed new business targets consistent with long term growth objectives at designated DHL’s Premium customers on daily basis.

Key Responsibilities

• Handled niche/premium accounts to remain high value in the market and also focusing on the company’s full sales portfolio inclusive of monitoring shipment, inter/intra departmental coordination.
• Maintained relationships in strategic target markets and identified supply opportunities, handled customer inquiries and promptly resolved all customer issues, in addition, offered tailored packages for each customer based on bulk and special cargo requirements.
• Quoted and negotiated pricing directly with customers by thoroughly satisfying the logistical needs and service requirements of customers.
• Developed industry expertise in transportation logistics, validated invoices before dispatching to customers and ensure high rate of customer satisfaction.
• Addressed all customer issues and operational challenges including delayed cargo, customs formalities, documentation, etc.
• Boosted growth by expanding horizontally (increasing the number of customers), vertically (enhancing sales within target groups) and maximize revenue potential.

Executive MBA, SP Jain Center of Management, Dubai (Pursuing)

Bachelor’s Degree in commerce with Computer Application - Mahatma Gandhi University Off-Campus Center, Knowledge Park, Dubai (Oct 2003- June 2006) /GPA – 86%