Marketing Specialist - Al Ain, United Arab Emirates - UNITED ARAB EMIRATES UNIVERSITY

    United Arab Emirates University background
    Description
    The Role Job Description Duties andResponsibilities
    • Participate in generating ideas that help indeveloping the marketing of the university, in line with thecompetencies of the main administration.
    • Help in evaluating themarketing and technical production for the department, proposingnew ideas and follow up on their implementation.
    • Contribute tothe performance of the university and prepare a periodic reportthat includes the performance of the department over specificperiods.
    • Develop proposed and implementable development plans.
    • Post marketing materials on the university's website.
    • Revise and update the university's publications.
    • Overseethe media monitoring and content analysis of theuniversity's news.
    • Assist in marketing the future plansof the university by producing publications, and organizingmarketing campaigns and events.
    • Develop external partnerships toenhance the University's relations with the Internationalcommunity.
    • Assist in building a database of the partners andsponsoring institutions, including data of their employees.
    • Buildmedia relationships with local, regional and international media.
    • Craft a robust, effective, creative, and forward thinking PRstrategy.
    • Explore various avenues and platforms for our corporatemessage circulation.
    • Research, write and distribute pressreleases & communications to targeted media / regions/specific audiences.
    • Work as part of the marketing team to developcontent adverts, videos, social media.
    • Assist with the productionof publications, such as in house brochures and newsletters Proofread and edit online and printed Documents.
    • Liaise on adaily basis with stakeholders and the media, often via telephone,email and face to face meetings Requirements Minimum Qualification
    • At least a Bachelor's degree in public relations,journalism, mass communication, marketing, or related fieldPreferred Qualification
    • Training courses in effectivecommunication skills
    • Training courses in measuring and achievingcustomer satisfaction.
    • Training courses in customer care andservice excellence.
    • Training courses in common mistakes inmarketing and sales activities.
    Specialized competencies
    • Strongleadership skills, engaging personality, and public speaking Excellent organizational and interpersonal skills
    • Englishlanguage proficiency.
    • Detail oriented, with strong written andediting skills.