Marketing Specialist - Abu Dhabi, United Arab Emirates - United Al Saqer Group

Description

• Support Marketing Manager in Implementing marketing plans as per the approved marketing budget and guidelines. Ensures marketing plans are consistent with the strategies and guidelines with the regional office.
• Ensure marketing activities outcomes reflects on the business qualitatively and quantitively.
• Assist in collating competitors activities vis a vis communication, pricing, packaging, and planning.
• Participate in regular meetings with Marketing Manager and Sales (Brand, Aftersales, Parts, Service) team in analyzing the market needs.
• Sets marketing campaigns and activities based on the collected data from the CRM department. Coordinate in preparation marketing campaigns, digital and social media plans, advertising, and direct marketing.
• Collaborate in promotion PR activities, conferences, events, sponsorships, and product placements.
• Ensures marketing communications are in line with BMW/ MINI CI and approved by the regional Sales Manager and Marketing Manager in both digital and conventional manner
• Coordinate with CRM manager for better customer data collection and analysis.
• Assist Marketing Manager in Measuring the ROI from all marketing activities taking into consideration Sales Funnel numbers and ratios generated accordingly.
• Maintain effective working relations and contacts with key external parties, such as Brand Principles, vendors, etc.
• Prepare and deliver ad-hoc reports as required by the Marketing Manager.

Your passion for our vehicles and outstanding customer service skills will be matched only by your marketing experience in automotive.

You ll have the tenacity and commitment to realize your potential, and the confidence to provide leadership and support to the rest of the team, developing and implementing effective marketing strategies.

• Bachelor s Degree in Marketing or Business-related discipline
• 3 Years experience in similar capacity preferably from automotive industry
• Professional experience of working with and managing agencies and internal company resources.
• Good communication and presentation skills
• Good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines.
• Computer literate in Microsoft Office applications including Word, PowerPoint & Excel
• Experience in using a variety of CMS and social media platforms and tools.

Desired Candidate Profile