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Head of Brand - dubai - Infinite Code
Description
Head of Brand & GrowthCompany:
Infinite Code / Numu
Location:
Dubai, UAE (On-site)
About Numu
Numu is a modern financial platform designed to help people manage, move, and grow their money using next-generation digital infrastructure.
We are building a simple, transparent, and user-centric financial experience for a global audience, with a strong focus on trust, clarity, and long-term sustainability.
The OpportunityWe are hiring our first senior marketing leader to shape how Numu is positioned, understood, and adopted.
This role is responsible for defining Numu's brand, narrative, and growth strategy in a highly considered and responsible manner, working closely with leadership to ensure our external messaging is accurate, clear, and aligned with the company's long-term vision.
What You'll OwnBrand & Positioning
Define Numu's external narrative and value proposition
Ensure all messaging is clear, accurate, and responsibility-led
Build a calm, trustworthy brand that resonates with users and partners
Own tone of voice across product, website, content, and campaigns
Growth Strategy
Design sustainable user acquisition strategies that prioritise education and trust
Build organic and partnership-led growth loops
Introduce performance channels carefully and deliberately
Avoid incentive structures or messaging that could be misleading or high-risk
Go-to-Market
Lead launch and rollout strategy across channels
Collaborate closely with Product, Legal, and Finance to ensure alignment
Own external communications and brand consistency
What We're Looking For
Must-Haves
Experience marketing financial products, platforms, or regulated-adjacent technology
Strong understanding of how language and positioning affect perception
Proven ability to work alongside legal/compliance teams
Ability to simplify complex concepts without over-promising
High judgement and restraint in messaging
Not a Fit If
You rely on hype-driven or speculative marketing
You use aggressive or misleading financial language
You ignore regulatory or reputational risk
You optimise for short‑term growth over long‑term trust
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