Head of Brand - dubai - Infinite Code

    Infinite Code
    Infinite Code dubai

    6 days ago

    Description
    Head of Brand & Growth

    Company:
    Infinite Code / Numu


    Location:
    Dubai, UAE (On-site)

    About Numu

    Numu is a modern financial platform designed to help people manage, move, and grow their money using next-generation digital infrastructure.

    We are building a simple, transparent, and user-centric financial experience for a global audience, with a strong focus on trust, clarity, and long-term sustainability.

    The Opportunity
    We are hiring our first senior marketing leader to shape how Numu is positioned, understood, and adopted.

    This role is responsible for defining Numu's brand, narrative, and growth strategy in a highly considered and responsible manner, working closely with leadership to ensure our external messaging is accurate, clear, and aligned with the company's long-term vision.

    What You'll Own
    Brand & Positioning
    Define Numu's external narrative and value proposition
    Ensure all messaging is clear, accurate, and responsibility-led
    Build a calm, trustworthy brand that resonates with users and partners
    Own tone of voice across product, website, content, and campaigns
    Growth Strategy
    Design sustainable user acquisition strategies that prioritise education and trust
    Build organic and partnership-led growth loops
    Introduce performance channels carefully and deliberately
    Avoid incentive structures or messaging that could be misleading or high-risk
    Go-to-Market
    Lead launch and rollout strategy across channels
    Collaborate closely with Product, Legal, and Finance to ensure alignment
    Own external communications and brand consistency
    What We're Looking For
    Must-Haves
    Experience marketing financial products, platforms, or regulated-adjacent technology
    Strong understanding of how language and positioning affect perception
    Proven ability to work alongside legal/compliance teams
    Ability to simplify complex concepts without over-promising
    High judgement and restraint in messaging
    Not a Fit If
    You rely on hype-driven or speculative marketing
    You use aggressive or misleading financial language
    You ignore regulatory or reputational risk
    You optimise for short‑term growth over long‑term trust
    #J-18808-Ljbffr

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