10. Marketing - Ras Al-Khaimah, United Arab Emirates - American University of Ras Al Khaimah

Description

Marketing & Student Recruitment Officer

American University of Ras Al Khaimah

General Information About Institution

The American University of Ras Al Khaimah (AURAK) is an independent co-education institution of Higher Education that provides an integrated American-style, undergraduate and graduate education. All programs are accredited by the Ministry of Education of the UAE; additionally, it is accredited by the U.S. regional accreditation association, the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). The American model of higher education ensures not only skills in specific academic fields, but also a general education curriculum that exposes students to new ideas and ways of thinking critically about local and global issues. AURAK is a young and rapidly growing university. AURAK is located in Ras Al Khaimah, one of the Northern Emirates and a rapidly growing region. The beauty of Ras Al Khaimah is reflected in its traditions and diverse landscapes — its white sandy beaches, the majestic Hajjar Mountains, the expansive desert and its sands dunes, and the many historical sites.

AURAK values diversity, inclusiveness and cultural authenticity where all individuals are treated based on their merits and abilities. AURAK is proud to be an equal opportunities employer and encourages applications from all qualified applicants irrespective of race, color, religion, gender, national origin, disability, or age.

Job Purpose & Responsibilities

The American University of Ras Al Khaimah (AURAK) is a prestigious higher education institution located in the Emirate of Ras Al Khaimah in the United Arab Emirates. AURAK is known for its commitment to academic excellence, innovation, and fostering a diverse and inclusive learning environment.

The Marketing and Student Recruitment Officer is a key member of the Office of Marketing and Communications (OMC) and will be an all-rounder in the planning and implementation of marketing and student recruitment activities. This position is responsible for developing, managing, and recruiting students from the Indian Subcontinent and the Middle East to achieve maximum profitability and growth for the University. This position supports the marketing and student recruitment team in executing an effective marketing and student recruitment plan, branding, social media, and advertising campaigns through proper coordination with the office and various departments of the university. The post holder will also be responsible for establishing strong relations between AURAK and high schools to drive the recruitment of new students through the partnership.

Minimum Qualification and Education

Essential: Bachelor's degree required

Desirable: Master's degree

Required Knowledge And Skills

The individual must possess the knowledge and skills to perform the essential functions of the position successfully. The required knowledge and skills for the position follow.

• Strong communication, interpersonal, and presentation skills (verbal and written) in both small-group and large-group settings.
• Motivated, goal-oriented, and proven ability to meet student recruitment targets.
• Experience with CRM platforms.
• Excellent project management skills; demonstrated ability to prioritize and multitask in a fast-paced environment.
• Demonstrated ability to work with diverse and multiple groups in a positive manner.
• Ability to work independently and as an integral part of a team.
• Demonstrated leadership and team-building abilities.
• Excellent time management skills and the ability to cope with high-volume workloads;
• Proficient in MS Office/systems (MS Word, Excel, PowerPoint).
• Proficient in electronic marketing and IT skills.
• High energy and passion for recruiting.
• Demonstrated ability to make sound, independent decisions and lead others.
• Creativity, self-confidence, and flexibility.
• Ability to understand, adapt, and articulate AURAK's culture to an external audience.
• Willingness to travel as needed for marketing and recruitment activities.
  
  

Work Experience

• A minimum of 4 years of professional experience in university student recruitment and marketing or a combination of experiences in similar recruitment settings.
• A minimum of 4 years of university experience recruiting/matriculating national, regional, and international students and sound knowledge of higher education and admissions.
• Detailed knowledge of the Middle Eastern and/or Indian Subcontinent student recruitment sector.
• Experience utilizing lead management technology for student recruitment and admissions through conversions and lead scoring.
• Experience in developing and managing global student recruitment agents.
• Working knowledge of higher education student recruitment best practices, including enrollment trends, data analytics, and digital/traditional recruitment practices.
  
  

Language Proficiency Required

Fluent in English (Written and spoken)

Competencies

• Service Excellence-
• Professional Ethics and Integrity-
• Problem-solving-
• Time Management-
• Teamwork-
  
  

Reporting line

Director - Marketing & Communications