Creative Lead – Brand - Dubai, Dubai

Only for registered members Dubai, Dubai, United Arab Emirates

2 days ago

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1. Role Purpose · The Creative Lead – Brand & Campaign is responsible for translating brand strategy and commercial objectives into scalable, premium creative direction. · This role focuses on strategic thinking, system-based execution, and creative governance — not just aestheti ...
Job description

1. Role Purpose

The Creative Lead – Brand & Campaign is responsible for translating brand strategy and commercial objectives into scalable, premium creative direction.

This role focuses on strategic thinking, system-based execution, and creative governance — not just aesthetics. It ensures creative consistency, feasibility, and quality across campaigns and markets.

2. Key Responsibilities

A. Strategic Creative Thinking

  • Translate brand positioning into clear creative direction.
  • Connect campaigns to long-term brand narrative.
  • Develop ideas aligned with business objectives.
  • Think beyond one-off campaigns toward sustainable brand building.

B. Systems & Scalability Mindset

  • Design campaigns that adapt across channels and markets.
  • Develop templates, guidelines, and adaptation logic.
  • Ensure creative consistency across platforms.
  • Reduce fragmentation and creative chaos.

C. Executability & Practical Judgment

  • Develop production-aware and cost-conscious concepts.
  • Balance creative ambition with operational feasibility.
  • Collaborate with production and suppliers early in development.
  • Avoid unrealistic or inefficient creative executions.

D. Creative Concept & Visual Quality

  • Build strong campaign concepts and premium visual worlds.
  • Develop structured mood boards with clear narrative logic.
  • Ensure strong visual hierarchy and storytelling.
  • Maintain high standards of aesthetic judgment.

E. Creative Governance & Quality Control

  • Review creative outputs objectively.
  • Provide structured, actionable feedback.
  • Ensure final executions match approved direction.
  • Maintain professionalism without ego-driven decisions.

F. Cross-Functional Collaboration

  • Work closely with Marketing, Copy, Science, Production, and Factory teams.
  • Align visuals with claims and product realities.
  • Operate as part of an integrated system, not a silo.

3. Qualifications & Experience

  • Bachelor's degree in Design, Creative Direction, Marketing, or related field.
  • 7+ years of experience in brand or campaign creative roles.
  • Strong portfolio demonstrating strategic thinking and scalable systems.
  • Experience managing cross-functional creative workflows.


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