Manager - Marketing - Dubai, United Arab Emirates - Apparel Group

Description

Developing Marketing Strategies: -Create and execute comprehensive marketing plans to enhance brand visibility and awareness. -Identify target markets and demographics to tailor marketing efforts effectively.

Brand Promotion: -Develop and maintain the brand's identity and image. -Implement campaigns across various channels, including social media, traditional advertising, and events.

Product Launches: -Plan and execute product launches, including coordinating with design and production teams. -Develop marketing materials and collateral for new product releases.

Digital Marketing: -Oversee digital marketing efforts, including social media campaigns, email marketing, and influencer collaborations. -Analyze digital marketing metrics and adjust strategies accordingly.

Market Research: -Stay abreast of industry trends, competitor activities, and consumer preferences. -Conduct market research to identify opportunities for growth and improvement.

Collaborations and Partnerships: -Identify and negotiate partnerships with influencers, bloggers, and other brands to expand reach. -Coordinate events and collaborations to enhance brand visibility.

Budget Management: -Develop and manage marketing budgets, ensuring cost-effectiveness and optimal resource allocation.

Public Relations: -Work with the PR team to manage media relations, press releases, and other public relations activities.