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- Propose sales volume & value for each Brand & SKU in the brand group; given planned marketing effort in order to be aligned w/t the Marketing plan objectivess
- Ensure the delivery of brand targets (KPIs) including profitability, market share, consumer satisfaction & top of mind awareness to enable the company to achieve the defined Marketing plan objectives.
- Maintain competitive quality, style, packaging and performance of all items in the brand group to achieve the desired differentiation strategy and objectives.
- Develop and/or update competitor brand profile based on pricing, merchandising, packaging, consumer actions, and other factors to have complete knowledge on the market dynamics.
- Develop & propose advertising and promotion plans in order to achieve the brand objectives.
- Lead, recruit, develop & retain the Brand team in order to build strong talents/valuable resources for the team.
Brand Manager - Dubai, United Arab Emirates - Robert Walters
