Digital Marketing Specialist - Dubai, United Arab Emirates - The Greater Change

    The Greater Change
    The Greater Change Dubai, United Arab Emirates

    3 days ago

    Description

    About the Company

    They are a leading full-service media and marketing agency in Dubai. The company provides door-to-door advertising, elevator media, print, online, and digital marketing solutions.

    Position Overview

    We are seeking an experienced Digital Marketing Specialist to plan, execute, and manage multi-channel marketing campaigns including SEO, PPC, Email, Social Media, and Affiliate Marketing. The ideal candidate should have hands-on experience with website management, analytics, and digital content creation.

    Key Responsibilities

    • Plan and execute digital marketing campaigns: SEO/SEM, PPC, Email Marketing, Social Media, and Display Advertising.
    • Manage and optimize paid campaigns across Meta, LinkedIn, and Google Ads.
    • Execute strong SEO strategies, including AI-based searches and keyword optimization.
    • Develop, update, and maintain the company website and digital screens.
    • Create engaging content, visuals, and short videos using Canva and Adobe Creative Suite.
    • Manage and grow affiliate marketing programs.
    • Collaborate with creative and internal teams to ensure consistent brand messaging.
    • Track, analyze, and report on campaign performance and ROI.
    • Conduct competitor research and trend analysis to refine strategies.
    • Manage digital marketing budgets and allocate spend across channels effectively.
    • Coordinate with agencies and vendors for campaign execution and content development.
    • Perform A/B testing to optimize landing pages and conversion funnels.
    • Handle administrative marketing tasks and assist with digital screen scheduling and posting.
    Requirements

    Required Skills & Expertise

    • 5+ years of experience in Digital Marketing.
    • Strong understanding of PPC, SEO/SEM, Affiliate Marketing, and Email Marketing.
    • Experience in campaign performance analysis and reporting (Google Analytics, etc.).
    • Proficiency in Canva and Adobe Creative Suite.
    • Basic knowledge of HTML, CSS, and JavaScript.
    • Familiar with website development tools and digital screen management software.
    • Excellent English communication skills (written and verbal).
    • Strong organizational, analytical, and time-management skills.
    • Self-motivated and able to work independently with minimal supervision.

    Personality & Soft Skills

    • Highly organized, detail-oriented, and able to multitask.
    • Team player with cross-cultural collaboration skills.
    • Professional communication and email etiquette.
    • Analytical mindset with problem-solving attitude.
    • Enthusiastic, reliable, and deadline-driven.

    Education & Qualifications

    • Bachelor's degree in Marketing, Digital Media, or a related field.
    • Minimum 5 years of relevant experience in digital marketing or advertising.
    Benefits

    Compensation

    • Salary: AED 5,000 – AED 6,000 monthly
    • Visa sponsorship is available
    • Medical benefits are included
    • Airfare coverage provided
    • Bonuses and rewards are according to company policies

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