Director - Segment Marketing - Abu Dhabi, United Arab Emirates - Etisalat UAE

Description

• Manages, analyzes, forecasts andunderstands assigned consumer segment in terms of segment needs,segment size, segment growth, trends, profitabilityetc.
• Follows up on relevant segment data fromMarket & Customer Intelligence (including primary research,data mining, external reports) and impressions fromPoint-of-Sales.
• Advises and identifies actionsfor customizing products & services to meet the needs ofdedicated consumer segment (proposition development). Creates asuperior value proposition and customer experience for thissegment
• Develops sales strategy for consumersegment and transforms it into tangible sales activities; proposesactivities to Channel Management forConsumer.
• Creates reports of assigned consumersegment including specific segment characteristics, customer needsand market opportunities.
• Providescomprehensive professional support to Product Marketing &Channel Management functions to ensure adequate plans and forecastsare made in the product marketing & development process tomeet respective consumer segmentrequirements.
• Work closely with brand teams tocreate and execute segmented marketing campaigns that identify withthe target segment
• Manages segment P&Land segment IBRO to ensure effective performancemanagement

Requirements

• Bachelor'sdegree in Marketing/Business Administration or any other relateddepartment with 10+ years' experience inMarketing
• Experience within thetelecommunications industry in a consumer segment or product roleis advantageous