Senior Project Manager - Abu Dhabi, United Arab Emirates - WSP uae

Description

This is a remote position.
We are a committed and holistic, full-service, trustedpartner for CPA firms that want a comprehensive
and unique roadmap for next-level growthin leadership development/succession planning,
training, and marketing support.

The Demand Generation specialists develops marketingstrategies, manages data, and tracks
success with the express purpose of building brandawareness and continued interest that results
in quailed leads specific to CPA firmniche development. This role is involved in every step of
customer engagement and isexpected to monitor, analyze, test, and refine campaign
components using tools like email, socialmedia, journeys, lead score, tagging, and list
management through HubSpot Marketing, CMS,and Sales Hubs.

Our organization s key objectives requirea specific formula to always be in place. Diversity,
equality, inclusion, teamwork, trust, andtransparency, equal a thriving culture that defines our
commitment to the team, clients, andcommunity.

The ideal candidate is experienced andcertified HubSpot enterprise user who is a self-starter but
also works well as part of ateam. You must be very organized and able to juggle multiple
priorities and meet reasonabledeadlines. You will be required to provide daily and weekly project
status updates to management.

Requirements

Development of niche-based customer journeys
Onboard & implement the HubSpotportal for new clients
Createand manage landing pages, forms, workflows, email campaigns,including the template
designs(emails & landing pages), calls-to-action etc within theHubSpot platform
Segment listsbased on behaviors like past email engagement and websiteinteractions
(contentdownloads, site page visits, etc).
Measure results and optimize lead nurturing workflowsfor these segments to convert leads
into customers
Work to minimize list decay and unsubscribes while increasing theproductivity of email sends.
Develop tests and optimize results
Establish and maintain scalable processes that ensurebest practices in campaign and lead
management
Analytical skills suitable to campaign measurement and knowledge ofkey marketing
campaign metrics

Skills and Qualifications
Database management
Ability to create email templates, calendars,schedules, and dynamic drip campaigns
Strong attention to detail
Understanding of contact management techniques such asscoring, tagging and lead stage
Understanding of nurture sequences throughjourneys/workflows
Dashboard-building and reporting
Knowledge in Advance data analytics
Strong analytical skills and communicationskills
Problem-solving anddecision-making skills
Datavisualization skills
HubSpotcertifications
Googlecertifications

Benefits

Medical,Dental, Vision, Life, Disability, and 401k - the usual stuff

Development of niche-based customer journeys Onboard &implement the HubSpot portal for new clients Create and managelanding pages, forms, workflows, email campaigns, including thetemplate designs (emails & landing pages), calls-to-action etcwithin the HubSpot platform Segment lists based on behaviors likepast email engagement and website interactions (content downloads,site page visits, etc).

Measure results and optimize lead nurturingworkflows for these segments to convert leads into customers Workto minimize list decay and unsubscribes while increasing theproductivity of email sends.

Develop tests and optimize resultsEstablish and maintain scalable processes that ensure bestpractices in campaign and lead management Analytical skillssuitable to campaign measurement and knowledge of key marketingcampaign metrics Skills and Qualifications Database managementAbility to create email templates, calendars, schedules, anddynamic drip campaigns Strong attention to detail Understanding ofcontact management techniques such as scoring, tagging and leadstage Understanding of nurture sequences through journeys/workflowsDashboard-building and reporting Knowledge in Advance dataanalytics Strong analytical skills and communication skillsProblem-solving and decision-making skills Data visualizationskills HubSpot certifications Google certifications